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Job Details

ASSOCIATE DIRECTOR OF MARKETING STRATEGY

Location
Atlanta, GA, United States

Posted on
Nov 17, 2020

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Profile

ABM (
NYSE: ABM
) is a leading provider of facility solutions with revenues of approximately
$6.5 billion and over 140,000 employees in 300 offices deployed throughout the United States and various international locations. ABM’s comprehensive capabilities include electrical & lighting, energy solutions, facilities engineering, HVAC & mechanical, janitorial, landscape & turf, mission critical solutions and parking, provided through stand-alone or integrated solutions.
Founded in 1909,
ABM provides custom facility solutions in urban, suburban and rural areas to properties of all sizes — from schools and commercial buildings to hospitals, data centers, manufacturing plants and airports.
JOB DESCRIPTION
In this role, you will lead a team of Marketing Strategists who are focused on identifying the challenges industry group facility executives face in keeping their buildings operating at peak efficiency, expertly managing their operating costs, and delivering exceptional experiences for their customers.  Ideally, you are a strategic thinker who can assess data and put it to action thru marketing plans and strategies involving a cross-functional marketing team and external agencies, with input from key stakeholders. You will work closely with
corporate and industry marketing, salespeople, operations, clients, and subject matter experts across ABM to brainstorm and develop innovative marketing solutions for an integrated approach across all marketing and sales channels.
You will report to the Director of Marketing Strategy and the position will reside in Atlanta, GA.
TOP 3 ROLES:
Lead a team of Marketing Strategists in developing value propositions for clients, prospects, and the sales teams and the content to support selling
Help develop and launch new products and services across the ABM organization to assure adoption by existing clients and prospects
Ensure marketing plans are executed and measured to increase leads and opportunities across Industry Groups
WHAT YOU WILL DO
Act as Industry Group Marketing Lead to executive teams, including Sales and Marketing leadership, Operations Presidents and Executive Leadership Team
Conduct high-level presentations that synthesize complex strategies, campaign plans and results into easily understood messaging that informs stakeholders and achieves executive alignment
Develop go-to-market strategies and execution plans, across multiple Industry Groups, that aligns with Sales and growth targets, with input from key stakeholders
Perform market research to determine industry sub-segments, market size, trends and new growth opportunities
Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications and media, trade conferences & events, speaking opportunities, etc.
Provide strategic view into clients, client purchasing behaviors, and define the client purchasing journey along with the key decision-makers and influencers
Monitor industry and competitor news and perform ongoing competitive analysis to identify segments being filled, underserved segments, risks, where competitors are investing and key differentiators
Translate technical and service line specific capabilities into benefits that are understood by various Industry Group services buyers
Develop client success stories and industry insights to drive value proposition
Manage and develop strategic industry partnerships, sponsorships and targeted industry association activities (i.e. trade conferences, events, speaking opportunities, etc.) to increase brand awareness, opportunities and thought leadership equity
Partner and collaborate with Digital and Creative teams and external agencies on execution support for the Industry Groups’ content marketing strategy across all marketing channels (i.e. web, print, video, email, events, media)
Develop new creative ideas/concepts that will drive new sales growth opportunities
Collaborate with Sales, Marketing, Communications, Finance, HR and Operations on various strategic initiatives and projects
Report on KPI’s and metrics that will measure the success of Group marketing strategies working with Marketing & Sales COEs
Manage and direct brand integrations and marketing support for acquisitions
KEY PERFORMANCE MEASURES:
Ability to manage high-performing team of strategists that support several different Industry Groups
Ability to improve marketing ROI and directly impact revenue growth
Creation of new products and services and measurable improvement in positioning/differentiation of ABM’s existing solutions
Minimum Requirements
QUALIFICATIONS
BA/BS in Marketing or Business, or related field required. MBA a plus.
7-10 years of Marketing, Consulting and/or Business Development experience
5 years of strategic planning and/or marketing plan development
Superior written, proofreading, verbal and group communications skills
Strong leadership and influencing skills; track record of successful client & team relationships, and ability to build credibility and gain confidence quickly
Outstanding conceptual, strategic, analytical and problem-solving skills
Experience in leading or participating in strategic discovery activities with clients is a plus
ABOUT YOU
You are a leader who can take complex, multifaceted strategies and clearly communicate them to various stakeholders across multiple Industry Groups to achieve organizational alignment
You are a team player with a strong drive for results
You are curious about why things are they way they are and are always looking for ways to improve
You have the capacity to prioritize projects, work well under pressure, and meet deadlines
You thrive in a fast-paced, constantly moving environment
Location
Atlanta, GA 30319 US (Primary)
ABM is an EOE (M/F/Vet/Disability/Gender Identity/Sexual Orientation)
California Consumers Notice ****Apply to this Job
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Last sync: 2020-11-17 16:45:02
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ABM (NYSE: ABM)
is a leading provider of facility solutions. ABM’s comprehensive capabilities include janitorial, electrical & lighting, energy solutions, facilities engineering, HVAC & mechanical, landscape & turf, mission critical solutions and parking, provided through stand-alone or integrated solutions. ABM provides custom facility solutions in urban, suburban and rural areas to properties of all sizes – from schools and commercial buildings to hospitals, data centers, manufacturing plants and airports. ABM Industries Incorporated, which operates through its subsidiaries, was founded in 1909. For more information, ****ABM is an EOE (Minority / Female / Veteran / Disability / Gender Identity / Sexual Orientation) and is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a disability and need assistance in completing the employment application, please ****. We will provide you with assistance and make a determination on your request for reasonable accommodation on a case-by-case basis.
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