Long Island City, NY, United States
Marketing, Retail, Manager
Client Development Marketing Team Leader','19008446','!*!About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi’s Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
The Marketing Campaign Management Team supports the NA Retail Bank and Mortgage Company. Key focus areas include new account growth, increase product cross-sell and balance growth, increase loyalty and engagement, and reduce customer and balance attrition. This role will specifically focus on marketing efforts to grow the relationships of our existing clients. The position will work closely with Business Leaders, Product Managers and Segment Managers to leverage all of product and customer segment value propositions to develop marketing campaigns to meet sales and financial business objectives. In addition, this role will work closely with key partners across Legal, Compliance, Decision Management and Finance in the development and execution of marketing efforts.
Responsible for developing the annual marketing plan including strategy, spend, tactics, channel mix.
Accountable for delivering against business deposit and Investment growth and retention goals and performance metrics
Oversee the strategic development and execution of campaigns to increase Wallet Share through targeted offers
Build Product Right Fit strategies, focusing on getting clients into the right value proposition.
Developed cross-sell campaign for retail customers to open Personal Wealth Management relationships
Develop and execute culturally-relevant “Lunar New Year” marketing campaign to generate deposit balances.
Serve as liaison with Customer Service, Investigations, Executive Response Unit, Product Team and Segment Team to ensure open line of communications and issue resolution
Ensure all of our messaging is consistent, with clear call to action, relevant for the target population and reflects the Citi Brand pillars.
Spearhead offer management and fulfillment operations efficiencies.
Conduct and maintain competitive intelligence on customer development marketing approaches.
Collaborate with cross-functional teams, as well as external vendors, to expand marketing capabilities through new technology or processes, driving growth and building competitive advantage.
Attract, develop, retain and manage a team of marketing program managers tasked with managing end-to-end marketing campaigns.
','!*!The Ideal Candidate:
Minimum of 10-15 years of experience in marketing and/or sales management
Experience in retail banking or related field marketing preferred
Demonstrated creative/innovative skill set to drive new marketing approaches.
Bachelor’s degree in relevant field, Masters degree an asset.
Broad knowledge of marketing communications, analytics, and marketing operations.
Strong analytical capabilities to support optimization decisions.
Solid organizational skills and ability to manage multiple projects at one time
Excellent interpersonal skills
Self-starter who also has a demonstrated ability to work successfully in team environment and drive results from team
Strong written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
','Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity','Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity','Citi won’t discriminate against anyone for discussing pay, but those with access to pay data in their work can’t disclose it unless responding to complaints/investigations or legal requirements.','Citi won’t discriminate against anyone for discussing pay, but those with access to pay data in their work can’t disclose it unless responding to complaints/investigations or legal requirements.','NAM-USA-NY-Long Island City','','Marketing','Full-time','Bachelor's Degree','Day Job','Regular','Yes, 10 % of the Time','','','Client Development Marketing Team Leader'
Website : http://www.citigroup.com
Citi works tirelessly to provide consumers, corporations, governments and institutions with a broad range of financial products and services. We strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible.