Email Marketing Automation Specialist

Profile

What We’re Looking For:

The Marketing Automation Specialist requires specialized knowledge of our Marketing Automation Platform, Salesforce Marketing Cloud (SMFC). This role concentrates on building, monitoring performance, and refining email automations for the 2U portfolio of programs. As a member of this team, you will help identify technical solutions, prototype, and test new email strategies. The specialist is responsible for building automated emails and following the standard quality assurance (QA) process to ensure error-free deployment. Must have the ability to work on multiple changing priorities, and have a commitment to quality execution.

Responsibilities Include, But Are Not Limited To:

Deploy, maintain, and optimize email marketing automations in SFMC. Keep to standardization of platform configuration, journey audience criteria, naming conventions, and asset organization.

Partner with the Campaign Deployment team to help drive portfolio wide automation strategy, with the goal to increase email engagement and drive business value. Monitor and report on journey email and audience data. Ensure that correct journey audience entry and exit rules are configured.

Collaborate with Post-Prospect CRO team to implement high potential email tests that will feed into portfolio-wide automation and email optimization strategy strategy.

Quality Control/Quality Assurance of automated emails and configuration. Monitor automations, quickly identify mechanical issues and drive a successful resolution.

Manage automation documentation and all training materials for the email team related to SFMC, keeping them organized and up to date.

Assist with admin related tasks in SFMC, including creating new users and managing user roles and permissions.

Things That Should Be In Your Background:

At least one year experience developing and optimizing marketing automation strategies with a demonstrated focus on measurement, optimization, and analysis

1 years of experience with Salesforce Marketing Cloud, SFMC Certification

Bachelor’s degree required

Working knowledge of SQL, Python, and other programming languages / analytical tools is a plus

Strong knowledge of HTML / CSS fundamentals

Must be a team-player, able to effectively communicate with various stakeholders

Strong organizational skills and “get-it-done’ attitude

Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment

Display incredible attention to details

Demonstrate conceptual thinking and foundational marketing skills

Willingness to explore creative and innovative solutions

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com