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Job Details

Marketing and Advertising Specialist - Anesthesiology

Company name
Duke University School of Nursing

Location
Durham, NC, United States

Employment Type
Full-Time

Industry
Advertising, Marketing

Posted on
Jan 31,2019

Valid Through
May 16,2019

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Profile

109392BR

Auto req ID:

109392BR

Duke Entity:

MEDICAL CENTER

Job Code:

1268 PUBLIC RELATIONS SPEC, SENIOR

Job Description:

Occupational Summary

Plan, develop and implement strategies for a comprehensive marketing program to promote the Department of Anesthesiology’s initiatives and programs to specialized audiences in academic (education and research) and clinical focus areas.

Work Performed

Non clinical Marketing efforts - Develop, plan and implement promotional programs to publicize and promote various activities and departmental events; establish methods for increasing participation in such programs. Programs include continuing education conferences for the department and the Morpheus Consortium, IT software related contracts, and preparation for the department’s 50th anniversary gala in 2021. Provide a monthly Chair newsletter and other marketing initiatives as assigned.

Clinical marketing efforts – Develop programs to increase patient volumes at our various clinical sites; the clinical sites will focus on Duke Innovative Pain Therapies, Raleigh Pain and Spine, Duke Raleigh Pain Clinic, Medical Park Pain Clinic, the Perioperative Pain Care Clinic and other specialty areas as assigned. Each site requires an individualized marketing approach based on location and services offered.

Conduct demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts; research targeted markets, evaluate marketing strategies to identify potential participants and patients, develop targeted messaging, and implement marketing initiatives.

Determine appropriate marketing campaigns for the Department of Anesthesiology; maintain liaison with external advertising managers and related persons to coordinate the planning and advertising initiatives.

Develop and implement direct mail campaigns, email campaigns, and social media ad campaigns for various initiatives and clinical sites; research, compile and/or purchase specialized mailing lists to reach targeted audiences.

Perform other related duties incidental to the work described herein.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Location:

Durham

Requisition Number:

401550723

Position Title:

Marketing and Advertising Specialist - Anesthesiology

Shift:

First/Day

Job Family Level:

12

Full Time / Part Time:

FULL TIME

Regular / Temporary:

Regular

Department Name:

Anesthesiology-Cardiac Division

Minimum Qualifications:

Duke University is an Affirmative Action/Equal Opportunity Employercommitted to providing employment opportunity without regard to anindividual's age, color, disability, gender, gender expression, genderidentity, genetic information, national origin, race, religion, sex,sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation,creativity, and belonging. Our collective success depends on the robustexchange of ideas—an exchange that is best when the rich diversity ofour perspectives, backgrounds, and experiences flourishes. To achievethis exchange, it is essential that all members of the community feelsecure and welcome, that the contributions of all individuals arerespected, and that all voices are heard. All members of our communityhave a responsibility to uphold these values.

Essential Physical Job Functions:Certain jobs at Duke University and Duke University Health System mayinclude essential job functions that require specific physical and/ormental abilities. Additional information and provision for requests forreasonable accommodation will be provided by each hiring department.

Education

Work requires the ability to perform creative writing and relatedactivities such as conducting interviews and research, and copy editingnormally acquired through attainment of a bachelor's degree inJournalism, English or a related discipline.

Experience

Work requires two years of directly related writing experience.OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Company info

Duke University School of Nursing
Website : https://nursing.duke.edu/

Company Profile
Duke University School of Nursing is educating the next generation of transformational leaders in nursing. We advance nursing science in issues of global importance and foster the scholarly practice of nursing. We have been ranked second in the nation by the U.S. News and World Report for its 2019 Best Nursing Schools rankings. The School offers master's, PhD and doctor of nursing practice degrees as well as an accelerated bachelor of science in nursing degree to students who have previously graduated from college.

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