Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Cincinnati, OH
View more jobs in Ohio

Job Details

Online Marketing Manager UC Online

Company name
The University of Cincinnati

Location
Cincinnati, OH, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Ecommerce

Posted on
Sep 27, 2021

Apply for this job






Profile

Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL

 

You are invited to submit an application to be included in the general pool of candidates from which qualified individuals will be selected to fill available positions. The number of positions varies depending on the needs of the department.

 

Founded in 1819, the University of Cincinnati embarks upon its third century - building on the past and defining the future by leading urban, public universities into a new era of innovation and impact through its strategic direction, Next Lives Here. Underscoring the power of creativity, ingenuity, invention and inclusion, what's Next will accelerate our unrivaled momentum, evidenced by eight straight years of record enrollment and rankings that include placement among America's top 100 public universities by U.S. News & World Report. Home to a diverse student body of nearly 47,000 and more than 4,200 distinguished faculty, the university combines its Research 1 (Very High Research Activity) Carnegie Classification with a physical setting that The New York Times recently acclaimed as the most ambitious campus design program in the country.

ABOUT UC ONLINE

At the University of Cincinnati Online (UC Online), we deliver a world-class experience for students seeking online flexibility and University of Cincinnati quality. From inquiry to graduation, we push the boundaries of what is possible and drive innovation in online education at the University of Cincinnati. With a student-centric approach and data-driven decision-making model, we support students through the online lifecycle of program discovery, program participation, and degree attainment. Our students realize their hope for a better future through real-life learning at an institution with a legacy of research, innovation, and accomplishment.

JOB OVERVIEW

Responsible for the development of unique marketing strategies and campaigns to drive increased student enrollments and revenue for the University of Cincinnati Online certificates and degree programs.

ESSENTIAL FUNCTIONS

*Utilize a diversified marketing mix that yields a quantifiable and significant return on marketing investments across the spectrum of channels to drive increased student enrollments and revenue.  *Implement brand strategy development, the creation of marketing collateral, project management, analysis, and vendor relationships.  *Assist with marketing strategy and tactics including, research, messaging and positioning, copy, campaigns, and media placement for all programs assigned under contract and new program launches as they occur.  *Recommend and monitor budget for marketing spend including cost-per-lead (CPL) and key performance indicators (KPIs) for each program. *Develop all marketing creative and collateral with vendors as needed.  *Implement online marketing efforts including: the development, maintenance, and optimization of all website content; the incorporation of search engine optimization and digital marketing techniques, and the utilization of other social and emerging digital marketing channels to drive in-bound traffic.  *Use market research to adjust marketing plans in order to optimize student recruitment and retention and identify threats in the marketplace.  *Research marketing channels for specific audiences as support for assessing the ability to reach the target audience. *Use customer relations management (CRM) systems to analyze database of prospective students and forecast future student conversions.  *Track and report on campaign response rates, CPL by source, and cost-per-start (CPS) by each source per program.  *Determine return-on-investment (ROI) on campaign expenditures.  *Perform related duties based on departmental need. This job description can be changed at any time.

REQUIRED EDUCATION

*Bachelor's Degree *Six (6) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

REQUIRED EXPERIENCE

Two (2) years of experience in product or service marketing, including strategy development, campaign planning including direct and/or digital marketing, research, messaging, paid social, SEO, PPC, and leveraging a CRM.

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT

*Office environment/no specific unusual physical or environmental demands.

The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.

 

As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).

 

The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.

 

REQ: 70002 

SF:OMJ SF:RM SF:HEJ, SF:INS SF:HERC SF:DIV SF:LJN

Company info

The University of Cincinnati
Website : http://www.uc.edu

Similar Jobs:
Email and Content Manager, UC Online
Location : Cincinnati, OH
CURRENT UC EMPLOYEES MUST APPLY INTERNALLY VIA SUCCESSFACTORS > HTTP://BIT.LY/UCEMPL   Founded in 1819, the University of Cincinnati puts education into action, ranking among the nation's best urban public research universitie...
CURRENT UC EMPLOYEES MUST APPLY INTERNALLY VIA SUCCESSFACTORS > HTTP://BIT.LY/UCEMPL   Founded in 1819, the University of Cincinnati puts education into action, ranking among the nation's best urban public research universitie...
Professional 2, Product Marketing
Location : Cincinnati, OH
Description The Professional 2, Product Marketing plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services. The Professional 2, Product...
EmploymentCrossing is great because it brings all of the jobs to one site. You don't have to go all over the place to find jobs.
Kim Bennett - Iowa,
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 168 192