Marketing Manager Strategic Marketing Planner Audit amp Assurance AampA

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Job Information

Deloitte

Marketing Manager, Strategic Marketing Planner, Audit & Assurance (A&A)

in

San Jose

California

Marketing Manager, Strategic Marketing Planner, Audit & Assurance (A&A)

National Emerging Growth Companies and Bay Area

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you’re a marketing and communications professional who sees the world differently, finds opportunity where others don’t, and keeps a pulse on the next big trends, then become our partner in growth. Together we’ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you’re ready to make an impact, join our ME team to see how we Deloitte differently.

The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.

The Team

Deloitte’s Marketing Excellence team combines the power of Deloitte’s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Work you'll do

Responsibilities include

In general:

Work closely with the business Chief Marketing Officer (BCMO), senior strategic marketers, in-house Green Dot Agency (GDA) and stakeholders to determine fiscal year marketing strategies for both the national Emerging Growth Company practice and Greater Bay Area market business groups

Keep a pulse on the competitive landscape for each business group

Develop marketing plans and execute on corresponding campaigns in support of Audit & Assurance (A&A) business priorities

Collaborate across Marketing Excellence, especially the GDA, and other enabling areas in support of campaign activities and tactical management including:

Development of strategic briefs (business cases) for planned marketing campaigns

Facilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverables

Strategic campaign prioritization and efficient utilization of GDA/vendor resources resulting in part from calculated budget forecasting and management

Oversight of the portfolio of campaigns and activities in alignment with business goals, including thought leadership, advertising, sponsorships, web optimization, collateral design, and events

Reporting on campaign success, insights, and leading practices using metrics and KPIs to inform future tactics

For National Emerging Growth Company practice:

Act as a subject matter specialist on the startup, IPO, and venture capital spaces

Drive efforts related to brand, IPO readiness, and venture capital campaigns

Establish and nurture relationships that result in strong industry partnership/sponsorship opportunities

Serve as the primary point of contact and driver around scoping, planning, content development with subject matter experts, marketing and promotion of annual industry and trends surveys with external organizations.

Collaborate on eminence-building activities and/or thought leadership with venture capital and service provider organizations

Regularly connect with practice leaders, chief of staff, sales executives, operations team, and US-India professionals regarding go-to-market strategy, marketing assets, sales enablement, opportunity tracking, and market research

For Bay Area market:

Ensure synergy with A&A national campaigns and recommend market-specific activities as warranted

Understand the market landscape for local chapters of national relationships (e.g., FEI); identify local partnership opportunities (e.g., law firms)

Become familiar with key industries and target accounts in the local market and partner with A&A and Green Dot Industry marketing to maximize local opportunities

Company info

Deloitte Development, LLC
Website : http://www.deloitte.com