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Job Details

Manager Online Marketing

Company name
Health Plan One Llc

Shelton, CT, United States

Employment Type

Manager, Marketing

Posted on
Jan 27, 2021

Valid Through
May 12, 2021


To continue, and accelerate, this revenue growth, the Company is fortifying its Marketing function. The role of the Manager, Online Marketing will be to drive the growth of the Company’s four complementary business units:

Individual Exchange Solutions: healthcare exchange solution targeted to individuals

Employer Exchange Solutions: healthcare exchange solution targeted to an employer’s retirees and employees

Member Acquisition: outsourced direct sales services for medical insurance carriers and brokers

Demand Generation: web-based leads for individual Medicare and pre-65 insurance products sold to brokers and carriers

Position Responsibilities:

HPO has a team of field-based business development representatives who employ a two-pronged approach to distribution: direct to employer and through distribution partners. The Manager, Online Marketing will be a marketing generalist who will be able to conceive, develop and deliver the communications programs and materials needed to support the business development representatives and this distribution approach.

Specific activities that support the above responsibilities include the following:

Implement e-mail campaigns to clients and prospects (clients and partners)

Manage online properties, e.g., corporate website and online client platforms

Manage social media, including blogs, LinkedIn, Twitter

Manage marketing operations tools, e.g., prospect lists, CRM system, RFP response tool


Experience Required:

5 years of experience in marketing with clear record of success and progression of responsibility in electronic media and digital marketing channels

Outstanding written and verbal communication skills

Strong creative marketing skills

Detail-oriented with strong project management skills and the demonstrable ability to lead/influence cross-functional teams

Ability to work productively with sales professionals (both internal and partners)

Ability to effectively work on multiple projects and deliverables simultaneously

B.S. degree in Marketing, Business or a related field

Knowledge of, and experience in, delivery of medical insurance to medium- and large-sized businesses is preferred but not required; experience in insurance products for retirees is a substantial positive

Personal Characteristics:

Ambitious, high-performing, highly energetic

Team player with a positive attitude

Proactive and resourceful

Entrepreneurial spirit (i.e., work fast with little assistance), driven, a self-starter able to work with minimal supervision

Bias toward execution and delivery of tangible results – strong sense of urgency and ownership over projects and deliverables

Above all, a strong desire to be a part of an emerging leader in a blossoming industry and drive it to the next tier of success


Competitive Base Salary

Annual Performance Bonus

Please submit your cover letter and résumé to:

Company info

Health Plan One Llc
Phone : (877) 615-4257

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