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Job Details

Senior Manager Alliances Marketing

Company name
Zuora Inc.

Redwood City, CA, United States

Employment Type

Marketing, Manager, Advertising

Posted on
Aug 03, 2021

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\u003cp\u003e\u003cstrong\u003eOUR VISION: THE WORLD. SUBSCRIBED.\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eCustomers have changed. They’re looking for new ways to engage with businesses. Consumers today have a new set of expectations. They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence.\u0026nbsp;\u003c/p\u003e
\u003cp\u003eIn the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.\u003c/p\u003e
\u003cp\u003eOur vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best selling book \u003ca href=\\\u003eSubscribed\u003c/a\u003e).\u003c/p\u003e
consumers wave goodbye to ownership, join us as we help companies win on their journey to usership!\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eTHE TEAM\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eOur Marketing team plays a pivotal role in evangelizing the subscription economy and sustaining Zuora's rapid global growth. ZEO marketers are world-class storytellers and strategic campaign builders. We are a design-driven organization that loves to collaborate, innovate, and tackle tough technical and conceptual projects. Traditional cookie-cutter B2B marketing is taboo here. Instead, with everything we do - from marketing operations to brand design - we strive to create original solutions and stand out from the crowd. We are energized by our work, inspired by our team, and always looking to take our marketing to the next level.\u003c/p\u003e
\u003cp\u003eThe Senior Manager, Alliances Marketing works closely with internal Alliances, Sales, Services and Marketing Leadership teams and externally with executives at the top Global Systems Integrators (GSIs) and ISV’s to develop go-to-market strategies and joint marketing plans. You will have the opportunity to oversee aspects of marketing strategy, content development, core messaging and positioning, creative direction, GTM enablement and budgeting. You will create targeted industry and account-based marketing campaigns to drive partner sourced pipeline and create visibility and strength of our Alliance relationships. You'll develop a broad understanding of Zuora’s market offerings and solutions to create and execute effective alliance marketing initiatives. In this hands-on role, you must be an exceptional communicator with critical thinking and proactive problem-solving skills. This role supports Zuora’s Ecosystems \u0026amp; Alliances business strategy and collaborates with some of the world's leading Global System Integrators (GSIs) and Regional System Integrators (RSIs) to address critical business challenges and drive adoption of Zuora technologies.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eYOUR MISSION:\u003c/strong\u003e\u003c/p\u003e
\u003cli\u003eHelp identify and build relationships with the top GSI Vertical practice leads globally\u003c/li\u003e
\u003cli\u003eMarket to the top GSIs and establish brand awareness and preference for Zuora\u003c/li\u003e
\u003cli\u003eMarket with and through top GSIs to source opportunities from these strategic partners\u003c/li\u003e
\u003cli\u003eCreate GTM programs, collaborate on marketing campaigns, events and executive roundtables that include GSI/ISV executives\u003c/li\u003e
\u003cp\u003e\u003cstrong\u003eWHAT YOU’LL ACHIEVE\u003c/strong\u003e\u003c/p\u003e
\u003cli\u003ePlan and deliver effective marketing programs which build partner pipeline, eminence for alliance programs and drive business growth for Zuora’s Alliances go to market initiatives\u003c/li\u003e
\u003cli\u003eDevelop Alliances Marketing Objectives \u0026amp; Key Results and measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports\u003c/li\u003e
\u003cli\u003eCreate strategic messaging and positioning to differentiate Zuora and advance awareness of capabilities, offerings, solutions and successes globally across North America, Europe, and Asia\u003c/li\u003e
\u003cli\u003eDevelop annual and quarterly marketing plans to meet business goals and work closely with leadership and cross-functional teams to execute agile plans and support tracking of marketing budgets aligned to alliance strategy.\u003c/li\u003e
\u003cli\u003eMaintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results.\u003c/li\u003e
\u003cli\u003eCollaborate with key alliance managers, Field Marketing, Product Marketing, and sales teams to develop integrated alliance marketing campaigns through marketing automation, events, thought leadership, collateral, and digital.\u003c/li\u003e
\u003cli\u003eDefine and maintain processes to ensure consistently high quality of marketing deliverables, coordinating internal service providers and external vendors supporting projects as required\u003c/li\u003e
\u003cli\u003eCollaborate cross-functionally to help create and maintain assets for field enablement and joint marketing including battlecards, playbooks, campaigns, newsletter and case studies\u003c/li\u003e
\u003cli\u003eDrives branding \u0026amp; creation of official communications to establish the credibility of the Zuora alliance program\u003c/li\u003e
\u003cli\u003ePrimary leader and liaison between Zuora marketing and executives at top GSIs on Zuora Field Events and thought leadership content\u003c/li\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003cstrong\u003eWHAT YOU’LL NEED TO BE SUCCESSFUL\u003c/strong\u003e\u003c/p\u003e
\u003cli\u003eExperience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients and alliance partners\u003c/li\u003e
\u003cli\u003eAbility to synthesize information to create powerful, succinct materials; familiarity with integrating various technologies and tools to support marketing efforts\u003c/li\u003e
\u003cli\u003eStrong negotiation, project management and problem-solving skills; flexibility and adaptability\u003c/li\u003e
\u003cli\u003eDemonstrable organization skills and ability to prioritize multiple tasks simultaneously and keep time sensitive, highly visible projects running smoothly\u003c/li\u003e
\u003cli\u003e10 years of leadership experience across various marketing functions such as partner marketing, field marketing/regional marketing and demand generation\u003c/li\u003e
\u003cli\u003eExcellent internal/external verbal and written communications skills at the executive level is a must. Must be comfortable presenting to groups of all sizes.\u003c/li\u003e
\u003cli\u003eExperience in developing digital advertising, branding and social media to support event marketing activations\u003c/li\u003e
\u003cli\u003ePrior experience in mapping partner programs with broader corporate editorial and thematic ideas is a must\u003c/li\u003e
\u003cli\u003eThe ability to analyze Salesforce reports and dashboards including location, industry and sales stage, to help synthesize a strategic partner marketing plan that aligns with sales' objectives\u003c/li\u003e
\u003cli\u003eAbility to measure the impact and effectiveness of partner initiatives and campaigns and recommend changes that result in higher engagement, lead source and/or higher conversion is a must\u003c/li\u003e
\u003cli\u003ePrior experience with email automation programs such as Marketo (or equavalent) is preferred\u003c/li\u003e
\u003cli\u003eBachelors degree in Marketing or related field\u003c/li\u003e
\u003cli\u003e10 years of prior relevant experience with technology alliance marketing experience\u003c/li\u003e
\u003cli\u003eExperience in creating demand generation programs and digital marketing strategies\u003c/li\u003e
\u003cli\u003eStrong performance in developing, managing and executing multichannel marketing programs, with a collaborative mind-set, to consistently deliver high quality results\u003c/li\u003e
\u003cli\u003eHigh proficiency with Microsoft Office, Specifically - MS Excel, Word, and PowerPoint\u003c/li\u003e
\u003cli\u003eAdvanced degree a plus\u003c/li\u003e
\u003cli\u003eExperience in managing and developing marketing teams\u003c/li\u003e
\u003cli\u003eExperience working with a team in a virtual mode with remote resources\u003c/li\u003e
\u003cp\u003e\u003cstrong\u003eABOUT ZUORA \u0026amp; OUR “ZEO” CULTURE\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eZuora (NYSE: ZUO) Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom.\u003c/p\u003e
\u003cp\u003eAt Zuora, we have one CEO but ​every employee is empowered and supported to be the ‘ZEO’ of their own career experience. By embedding inclusion and belonging into our processes, policies and culture, we are building a workplace where our 1,200 ZEOs across North America, Europe, and APAC can bring all the elements of who they are into their work. In addition to an industry-leading six-month, 100% paid parental leave for all our ZEOs, we also offer programs to support your mental health and give back to our communities along with “career cash” and plenty of learning and development opportunities.\u003c/p\u003e
\u003cp\u003eTo learn more visit \u003ca href=\\\\u003c/a\u003e\u003c/p\u003e
is proud to be an Equal Employment Opportunity Employer.\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eThink, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.\u003c/p\u003e
\u003cp\u003eZuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.\u003c/p\u003e
\u003cp\u003eWe encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)\u003c/p\u003e}

Company info

Zuora Inc.
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