New York City, NY, United States
Manager, Marketing, Ecommerce
SmartAsset is seeking an Affiliate Marketing Manager to spearhead our distribution through affiliate programs and partners by owning existing affiliate relationships and identifying new high-value affiliate partners.
SmartAsset is the webs premier destination for financial advice. This position will focus primarily on our lead generation
we connect consumers with financial advisors through a proprietary matching algorithm
Source new affiliate marketing partners via conferences, networking, and inbound leads.
Manage strong relationships and frequent interaction with key affiliate marketing partners.
Build and execute campaign testing strategies with partners to drive incremental marketing growth and revenue.
Create an expansion roadmap with partners.
Frequently test new partners.
Manage our Commission Junction account.
Prepare marketing campaign performance reports on a weekly basis.
Manage campaign spend, cost, revenue and profitability weekly and adjust campaign pricing to hit goals.
Conduct competitive research.
Become an Affiliate Marketing expert in our industry; understand the hot issues and new developments. Identify both growth opportunities and challenges to our business in the future.
Work with the Creative team to develop relevant campaigns.
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the Marketing team.
Identify opportunities to improve organizational and process enhancements.
Leverage internal and 3rd party systems to analyze performance and identify opportunities to increase revenue.
Bachelors Degree required.
1-3 years of demonstrated success in affiliate marketing.
Experience implementing digital campaigns.
Account management experience.
A solid understanding of online marketing metrics (CPA, CPM, CPC, CVR, LTV.)
Excellent professional oral and written communication skills and an ability to influence others.
Strong analytical skills with ability to develop and measure marketing programs.
Relentlessly high standards and a high attention to detail.
A self-motivated individual; an exceptional team player.