Digital Marketing Lead

Profile

Job Information

Humana

Digital Marketing Lead

in

Louisville

Kentucky

Description

To maximize impact, Humana is transitioning to a customer-centric operating model in which teams will be built and organized around the customer journey. These new teams will have clear accountability for outcomes and be empowered to design, develop, and deliver experiences in support of those outcomes.

Responsibilities

In this role, you will work with a diverse team of marketing and technical experts to build and refine our development practices, oversee execution, and continually iterate to ensure success. You will have the opportunity to institute processes that accelerate development and improve coordination across teams.

The Digital Marketing Lead is responsible for creating and executing strategic digital marketing campaigns and projects across a variety of digital marketing tactics and channels. This could include projects such as new digital marketing campaigns, email/SMS driven customer journeys, ideation and development of new web-based consumer experiences and more.

We're looking specifically for a well-rounded digital marketing with experience across a variety of digital tactics: media, UX design, journey development, email, SMS, etc. You do not need to be an expert in all areas but should feel comfortable thinking through the use of these tactics to solve customer experience gaps.

Responsibilities:

Serve as the Digital Marketing Subject Matter Expert on a customer acquisition-centered journey team, offering knowledge and insight regarding digital prospect experiences and CRM data alignment across the channels (primarily Marketing)

Participate in agile ceremonies (stand-ups, sprint planning, story completion, PI Planning, retrospectives, etc.) to efficiently manage Journey innovation and experience transformation process

Serve as the accountable individual to operationalize relevant initiatives and in-market tests in partnership with Digital Product & Campaign teams, contributing to Discovery, Test, and Scaling activities. Develop Learning Agenda and Impact Measurement. 2022 projects included Local Agent Digital Presence, Humana.com Segment-Specific Content Optimization, Lead Nurture Marketing Strategy, and Future-state considerations for Personalization across Marketing & Sales Experiences

Champion a consumer-centric operating model across functional area and within Experience Transformation

Desired Skills

Bachelor's Degree 

5 years in professional experience including 4 in digital marketing

Progressive levels of responsibility within a fast-paced marketing environment

Strategic thinker with strong analytic and problem-solving skills

Excellent written and verbal communication skills

Influential cross-functional leader

All-hands-on-deck contributor

Experience working in a variety of Agile frameworks

Experience working in human centered design

Passion for making a difference in healthcare

Work at Home Guidance

To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Company info

Humana Inc.
Website : http://www.humana.com