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US E-EA - Marketing Senior Specialist-Tax

Location
Harrisburg, PA, United States

Posted on
Jul 22, 2021

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Deloitte
US E-EA - Marketing Senior Specialist-Tax
in
Harrisburg
Pennsylvania
Marketing Senior Specialist - Tax
Deloitte's full-service Tax Marketing Excellence (TME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our Tax ME team to see how we Deloitte differently.
Work You'll Do:
As a Marketer in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will support the execution and delivery of market development campaigns through the efforts of the aligned team. In this role, you will liaise with colleagues in Tax Marketing Excellence to differentiate the Deloitte brand, drive Deloitte's business priorities forward, innovate new marketing and communications solutions, and deliver distinct client experiences. You'll have the potential to facilitate marketing and communications targeting activities through assisting with social media campaigns; support business expansion initiatives; develop promotional marketing materials and targeting tools; and manage major promotional events such as trade shows, industry speaking events, sponsorships, and internal conferences related to key clients.
Responsibilities:
Engage Deloitte's internal agency (the Green Dot Agency) in the execution of campaigns; and partner with the agency on the delivery of campaigns
Serve as a liaison between key stakeholders, including leadership and other areas of the Tax team and the larger firm (e.g. Green Dot Agency, cross-functional teams, global and marketplace marketing, etc.)
Event support - planning logistics, invitations, registration, conference materials and on-site experience as well as the post-event sales enablement and ROI strategy; these events may include virtual or in-person events and may be a Deloitte proprietary event or a co-sponsored event with an external third-party association
Project management - need to be flexible and able to manage multiple projects with competing timelines and ability to proactively manage up
Design and execute on go-to-market strategies for internal and external distribution of thought leadership
NextGen Marketing - support high impact marketing campaigns that use new and innovative marketing techniques such as lead generation, lead nurturing, digital and social media marketing
Identify Key Performance Indicator (KPI) metrics and analyze the performance and success of campaigns
The Team:
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our stakeholders. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
Qualifications
Required:
3-5 years of related experience in marketing, with a focus on marketing strategy and planning
Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines
Outstanding interpersonal, written, verbal and presentation skills
Polished executive presence and professional client service manner
Demonstrated ability to be collaborative and interact with all levels of management
Flexibility, adaptability and level of comfort with ambiguity and fluid priorities
Strong project management skills, with attention to detail and excellent follow-through skills
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Identify Key Performance Indicator (KPI) metrics and analyze the performance and success of campaigns
Minimum of a bachelor's degree in Marketing, Business or related field
Deep understanding of social and digital tools
Ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus
Travel of up to 10% (While up to 10% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Location: Open/Flexible
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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