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Job Details

Marketing Growth Leader - Senior Manager

Location
San Jose, CA, United States

Posted on
Jul 15, 2021

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Job Information
Deloitte
Marketing Growth Leader - Senior Manager
in
San Jose
California
Marketing Growth Leader - Senior Manager
Position Summary
We are seeking a Growth Marketing Leader with deep technical marketing knowledge to help optimize the entire funnel and drive growth-from the first digital contact with potential customers to enduring client relationships.
Work you'll do
Strategy & Process Innovation and Optimization
Create innovative marketing strategies that build compelling user experiences that lead to successful launches of large, complex initiatives.
Tailor solutions to the business requirements and needs of our various stakeholder groups
Bring together strategic, creative, and technical skills to help understand how innovation and digital capabilities can help transform our business for the better
Collaborate and partner with internal teams (Strategic Marketing, Demand Gen MarTech, CRM, Sales) to drive marketing initiatives and experiments
Develop a deep understanding of customers, products and the buyer's journey
Seek out industry best practices, experiment with new approaches and tools, and be disciplined and analytical in measuring and sharing results
Technology and Innovation
Partner with Technology CoE on technology implementation and execution, including business requirements gathering to define technical architecture for customer experience and marketing data solutions
Evaluate technology platforms that enable user-centric experiences for customers, and insight-led strategies internally
Engage in technical resource planning and level-of-effort estimation to support project scoping, pricing, and planning
Propose designed solutions to technical and business teams
Partner with CRM CoE on optimal CRM experience and change management needs to ensure consistent CRM usage for a single view of our contacts and leads
Performance Measurement and Analytics
Measure and track behaviors using a variety of tools. Provide detailed reporting on the impact of your growth marketing efforts.
Decipher and transform marketing analytics and customer insights into new customer experiences, business strategies and competitive advantage
Demonstrated ability to ideate and lead technical envisioning while balancing business drivers and requirements to help demonstrate measurable business growth
Collect and synthesize data to inform clients of actionable recommendations
Team and Resource Management
Manage requests for additional resources
Cultivate a spirit of fun and growth amongst your peers across teams
Requirements include:
10 years of experience in demand generation/performance marketing
Experience across a broad range of digital/commerce technologies and platforms across Web Solutions, Digital Marketing, Enterprise Portals, Content and Cloud
Understanding of various Martech/Adtech tools (Adobe, Salesforce, Oracle, Google, Facebook, and similar) and how to integrate technologies into data management solutions
Experience with growth and lifecycle management strategies with knowledge of marketing automation techniques and email marketing best practices as well as SEO/ SEM
Highly analytical with a proven ability to work with data to find areas of improvement across complete marketing funnel
Current on data and privacy compliancy and next gen Performance Advertising strategies and tactics
Strong skills in funnel analysis and performance reporting help develop accountability across teams
Understanding and experience working with customer data and how to define uses for this data to enable business goals
Strong generalist who sees the big picture and delegate accordingly
Strong track record of working cross-functionally in a fast-paced environment
Proven ability to produce high-quality output under tight deadlines, with minimal guidance
Excellent verbal, written, and interpersonal skills
High attention to detail and unparalleled prioritization skills
Collaborative with peers and mentor to team members
Ability to manage multiple projects in a fast-paced environment; attention to detail.
Strong communication and presentation skills
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Bachelor's Degree required in Marketing or related field
Travel of up to 15% (While 15% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Preferred:
Bachelor's degree in related field
Salesforce Marketing Cloud certifications
Marketing Automation
DMPs (Blue Kai, Rocket Fuel, Trade Desk etc.)
DSPs (Adobe Media Optimizer, DoubleClick, Media Math)
Strong communication skills (interactions with executive leaders and sponsors)
Understanding of data integration and API methodologies and tools (Mulesoft, Dell Boomi, Custom API, Segment, Tealium, Airflow, and similar)
Understanding of data visualization tools (Tableau, PowerBI, Qlik, Web Analytics, Adobe Analytics, Google Analytics, Webtrends)
Understanding and experience with Sales Engagement tools (Outreach.io, Sales Loft, Salesforce High-Velocity Sales)
Understanding of advanced analyticsmachine learning conceptsuse cases and how to apply this technology to customer experience & marketing solutions (predictive modeling, recommendation personalization, channel optimization)
ExperiencedCMGOps
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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