Associate Director Customer amp Market Insights Hematology

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Bristol Myers Squibb is a global biopharmaceutical company committed to transforming patients’ lives through science. At the core of that mission are the talented individuals who contribute their “unique” skillsets to help us drive innovation and deliver truly life-changing drugs for our patients. As we continue to pursue that mission, we’re looking for talented professionals like you to join our team. What unique gene will you bring?

This role is responsible for leading the design and execution of customized primary research methodologies to deliver strategic customer insights and drive improved decision-making. The role will have a Worldwide and U.S. market scope and includes supporting the launch of a late stage product associated with BMS’s Multiple Myeloma Franchise. Key activities associated with the role will include application to branding & communications, demand and life cycle management opportunity assessment, developing brand performance KPIs, and being a strategic partner with Marketing.

Key Responsibilities and Major Duties


Provides leadership for developing key strategic customer Insights efforts and driving superior decision-making through the development of innovative primary market research techniques.

Accurately assesses business issues faced by business stakeholders and develops the appropriate market research design to address them, providing superior analysis and reasoned solutions

Synthesizes data from multiple sources to bring added value to research studies, then draws and communicates customer insights in a business-oriented, concise and meaningful way to be delivered to the business team

Consistently develops and recommends reasonable, data-driven business-building ideas and encourages the use of customer and market insights to inform business decisions

Demonstrates mastery of primary research designs and analysis, and independently develops customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues

Develops and aligns effectiveness metrics to quantify impact of key strategic initiatives, ranging from market development efforts, customer model initiatives, and business performance

Degree/Certification/Licensure



Advanced degree in General Business, Marketing, Finance, Economics, Market Research, Mathematics, Statistics, Engineering, Operations Research, Social Science, or other Scientific degrees, or related field required


Experience – Responsibility and minimum number of years


5-8 years of relevant market research experience

Pharmaceutical industry experience strongly preferred; therapeutic category knowledge for relevant job scope strongly desired


Competencies – knowledge, skills, abilities and other


Experience in the key functional areas of market research, including design and analysis of primary market research, secondary data analysis and experience with forecasting/modeling

Demonstrated ability to lead a team, provide direction and oversight, and motivate others

Proven ability to effectively operate and influence cross-functionally

Strong technical understanding of marketing research models and deep knowledge and experience across multiple complex research tools

Developed or participated in the development of one or more proprietary research models or techniques

Strong analytical skills and strategic thinking ability

Concise and impactful written and verbal communication skills

Ability to work in a face-paced environment, handle multiple projects simultaneously and deliver high quality business results within tight deadlines


Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Company info

Sign Up Now - MarketingCrossing.com