Digital Marketing Strategy Lead Americas

Profile

Aon is looking for a Digital Marketing Strategy Lead, Americas!  This role is classified as 'Hybrid', allowing you to work from one of these office locations, Atlanta, Boston, or Chicago. Your future role at Aon: This is a new position in our Marketing and Communications (MarComms) function reporting to Aon's Digital Performance Team .  You will become a go-to resource within our Digital Marketing Center of Excellence (CoE) for enabling the delivery of high-performance programs on key digital marketing channels, including paid social, paid search, and organic social media, especially LinkedIn.  The Digital Marketing Strategy Lead, Americas will work with colleagues across MarComms to provide a unique blend of strategic guidance and technical solutions to ensure digital channels deliver optimized value to the firm.  Job Responsibilities: Help define, communicate, scale, and govern best practices for running cost-effective and high-performance programs on key digital marketing channels.Promote the strategic adoption of tools, technologies, and systems as needed, with an eye toward balancing global consistency with unique regional needs and requirements.Provide marketing and communications team members with advice, education, and insights on how to manage, monitor, and optimize budget spend and return on investment (ROI) on key digital marketing channels.Support the development and maintenance of robust measurement and analytics programs to understand the health and performance of key digital marketing channels.Work with vendors and agencies to discover and assess emerging digital marketing trends and best processes to drive strategic recommendations and evolve key channels in the Americas.Qualifications:Experience carrying out strategies and reporting across organic social and paid marketing channels and tactics, including organic social, paid social, paid search, and display advertising.Demonstrable knowledge and experience with key digital marketing tools and platforms including LinkedIn, Facebook Business Manager, Twitter, Instagram, YouTube, Google Ads, Google Analytics, and Hootsuite preferred. Eloqua, Asana, and Monday.com experience a plus.Google Ads Certification and/or Google Analytics Certification a plus. Hootsuite and HubSpot certifications (or similar) such as Digital Marketing, Social Media Marketing, and Digital Advertising Certifications a plusHow we support our colleagues In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your well-being and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working! Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued. Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.  Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. Aon is committed to a diverse workforce and is an affirmative action employer. People with criminal histories are encouraged to apply.  We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation on ReasonableAdjustments@Aon.com Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time #LI-CK1#LI-HYBRID 2520254,qualifications:UNAVAILABLE,responsibilities:Aon is looking for a Digital Marketing Strategy Lead, Americas!  This role is classified as 'Hybrid', allowing you to work from one of these office locations, Atlanta, Boston, or Chicago. Your future role at Aon: This is a new position in our Marketing and Communications (MarComms) function reporting to Aon's Digital Performance Team .  You will become a go-to resource within our Digital Marketing Center of Excellence (CoE) for enabling the delivery of high-performance programs on key digital marketing channels, including paid social, paid search, and organic social media, especially LinkedIn.  The Digital Marketing Strategy Lead, Americas will work with colleagues across MarComms to provide a unique blend of strategic guidance and technical solutions to ensure digital channels deliver optimized value to the firm.  Job Responsibilities: Help define, communicate, scale, and govern best practices for running cost-effective and high-performance programs on key digital marketing channels.Promote the strategic adoption of tools, technologies, and systems as needed, with an eye toward balancing global consistency with unique regional needs and requirements.Provide marketing and communications team members with advice, education, and insights on how to manage, monitor, and optimize budget spend and return on investment (ROI) on key digital marketing channels.Support the development and maintenance of robust measurement and analytics programs to understand the health and performance of key digital marketing channels.Work with vendors and agencies to discover and assess emerging digital marketing trends and best processes to drive strategic recommendations and evolve key channels in the Americas.Qualifications:Experience carrying out strategies and reporting across organic social and paid marketing channels and tactics, including organic social, paid social, paid search, and display advertising.Demonstrable knowledge and experience with key digital marketing tools and platforms including LinkedIn, Facebook Business Manager, Twitter, Instagram, YouTube, Google Ads, Google Analytics, and Hootsuite preferred. Eloqua, Asana, and Monday.com experience a plus.Google Ads Certification and/or Google Analytics Certification a plus. Hootsuite and HubSpot certifications (or similar) such as Digital Marketing, Social Media Marketing, and Digital Advertising Certifications a plusHow we support our colleagues In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your well-being and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working! Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued. Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.  Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. Aon is committed to a diverse workforce and is an affirmative action employer. People with criminal histories are encouraged to apply.  We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation on ReasonableAdjustments@Aon.com Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time #LI-CK1#LI-HYBRID,skills:UNAVAILABLE,workHours:UNAVAILABLE,jobBenefits:UNAVAILABLE,datePosted:2022-11-21T22:43:00 0000,employmentType:FULL_TIME,educationRequirements:UNAVAILABLE,salaryCurrency:USD,baseSalary:{@type:MonetaryAmount,currency:USD,value:{@type:QuantitativeValue,value:0,minValue:0,maxValue:0,unitText:YEAR}},validThrough:2023-11-21T22:44:49.000Z,industry:UNAVAILABLE,hiringOrganization:{@type:Organization,name:Aon Corporation,sameAs:https://jobs.aon.com,logo:https://assets.jibecdn.com/prod/aon/0.0.48/assets/brands/https://aon.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=1134557&hashed=154379},jobLocation:[{@type:Place,address:{@type:PostalAddress,addressLocality:Chicago,addressRegion:Illinois,streetAddress:200 E Randolph,postalCode:60601,addressCountry:United States}},{@type:Place,address:{@type:PostalAddress,addressLocality:Atlanta,addressRegion:Georgia,streetAddress:3550 Lenox Road,postalCode:30326,addressCountry:United States}},{@type:Place,address:{@type:PostalAddress,addressLocality:Boston,addressRegion:Massachusetts,streetAddress:53 State Street,postalCode:02109,addressCountry:United States}}]}

Company info

Aon PLC.
Website : http://www.aon.com