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Job Details

Content Marketing Strategist

Company name
Janney Montgomery Scott LLC

Philadelphia, PA, United States

Employment Type

Posted on
Feb 05,2019

Valid Through
May 21,2019

Apply for this job


Janney is seeking an experienced Content Marketing Strategist. This person will be a key contributor in our efforts to educate and engage prospective and existing Janney clients, and help build long-term relationships with their financial advisors. In this role, you will conceive and create content for publication, help develop strategies and campaigns, and manage continual upgrades to content. This role reports directly to the Vice President, Director of Client Marketing Strategy, and will work closely with internal business partners as well as Marketing and Corporate Communications team members.

Major responsibilities include:

Content Development

Develop content in partnership with internal partners to promote key capabilities of Janney’s wealth management and capital markets businesses, as well as key client segments including women and the next generation. Support requests for content creation, positioning, production and distribution.

Approach content development with digital first mindset for content distribution across multiple platforms including web and mobile devices, and support multi-media content development via podcasts and videos to supplement traditional publications.

Work with vendors who provide third-party content, and edit for distribution across multiple-channels.

Adhere to editorial standards and contribute to the ongoing evolution of the company style guide.

Content Management

Oversee content tracking and update process for client-facing content across multiple platforms, and work with content owners for timely update completion.

Partner with technology to implement enhancements to upgrade and development content management process.

Campaign Management

Support the development and execution of integrated marketing campaigns that involve coordination across various internal groups to develop message, planning guidance, solution sets, practice management, and strategic partner content. Coordinate content distribution across all channels (web, emails, calls, in person meetings) and that includes advisor education and engagement, and regional/branch leadership engagement.

Required Skills

Demonstrated ability in successfully creating communications strategies, messaging and editorial content

Experience managing and implementing marketing campaigns and initiatives

Excellent communication and interpersonal skills to be able to coordinate and influence internal and external parties to work toward common goals

Ability to multi‐task and prioritize activities effectively, while ensuring a high level of accuracy and attention to detail

Demonstrated ability and initiative to think independently, and handle increasing responsibility over time

Superior time management and organization, and ability to meet tight project deadlines

Experience in digital distribution of content including websites, mobile devices and email

Knowledge of MS Office Suite required: Word, Excel, PowerPoint

Required Experience

Bachelor’s or advanced degree in business, marketing, communications

Minimum 5 years of marketing and content development experience, preferably in the financial services industry

Advertising or marketing agency experience a plus

Janney is dedicated to promoting and supporting diversity within our workplace. We provide an environment that promotes respect, integrity, teamwork, achievement and acceptance regardless of race, gender, gender identity, gender expression, pregnancy, age, national origin, sexual orientation, religion, socioeconomic status, education, job level, parental status, disability, marital status or other protected factors. Janney is committed to equal employment opportunities and providing reasonable accommodations to applicants with physical and/or mental disabilities.

Job Location

Philadelphia, Pennsylvania, United States

Company info

Janney Montgomery Scott LLC
Website :

Company Profile
Janney Montgomery Scott LLC is a leading financial services firm dedicated to putting client needs first. We are committed to providing the best in financial and investment advice to help our clients toward their personal or business goals. We focus on building strong client relationships, supported by a foundation of trust and performance. Janney provides advice to individual, corporate and institutional clients. Our expertise includes guidance about asset management, corporate and public finance, equity and fixed income investing, equity research, institutional equity and fixed income sales and trading, investment strategy, financial planning, mergers and acquisitions, public and private capital raising, portfolio management, retirement and income planning, and wealth management. Janney is an independently-operated subsidiary of The Penn Mutual Life Insurance Company and is a member of the Financial Industry Regulatory Authority (FINRA) and Securities Investor Protection Corporation (SIPC).

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