Manager Online Marketing

Profile

To continue, and accelerate, this revenue growth, the Company is fortifying its Marketing function. The role of the Manager, Online Marketing will be to drive the growth of the Company’s four complementary business units:
Individual Exchange Solutions: healthcare exchange solution targeted to individuals
Employer Exchange Solutions: healthcare exchange solution targeted to an employer’s retirees and employees
Member Acquisition: outsourced direct sales services for medical insurance carriers and brokers
Demand Generation: web-based leads for individual Medicare and pre-65 insurance products sold to brokers and carriers
Position Responsibilities:
HPO has a team of field-based business development representatives who employ a two-pronged approach to distribution: direct to employer and through distribution partners. The Manager, Online Marketing will be a marketing generalist who will be able to conceive, develop and deliver the communications programs and materials needed to support the business development representatives and this distribution approach.
Specific activities that support the above responsibilities include the following:
Implement e-mail campaigns to clients and prospects (clients and partners)
Manage online properties, e.g., corporate website and online client platforms
Manage social media, including blogs, LinkedIn, Twitter
Manage marketing operations tools, e.g., prospect lists, CRM system, RFP response tool
SEM/SEO
Experience Required:
5 years of experience in marketing with clear record of success and progression of responsibility in electronic media and digital marketing channels
Outstanding written and verbal communication skills
Strong creative marketing skills
Detail-oriented with strong project management skills and the demonstrable ability to lead/influence cross-functional teams
Ability to work productively with sales professionals (both internal and partners)
Ability to effectively work on multiple projects and deliverables simultaneously
B.S. degree in Marketing, Business or a related field
Knowledge of, and experience in, delivery of medical insurance to medium- and large-sized businesses is preferred but not required; experience in insurance products for retirees is a substantial positive
Personal Characteristics:
Ambitious, high-performing, highly energetic
Team player with a positive attitude
Proactive and resourceful
Entrepreneurial spirit (i.e., work fast with little assistance), driven, a self-starter able to work with minimal supervision
Bias toward execution and delivery of tangible results – strong sense of urgency and ownership over projects and deliverables
Above all, a strong desire to be a part of an emerging leader in a blossoming industry and drive it to the next tier of success
Compensation:
Competitive Base Salary
Annual Performance Bonus
Please submit your cover letter and résumé to: ****

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