Mountain View, CA, United States
Apr 09, 2021
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At Microsoft our mission is to empower every person and every organization on the planet to achieve more. In Consumer Channel Sales & Marketing (CCSM) our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.
We are seeking a Campaign Marketing Lead to drive a campaigns across one or multiple categories, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments. With the reach of 80,000 retail locations, 500 partner websites and 139,000 retail sales professionals selling the Microsoft ecosystem, Channel Marketers have the responsibility of being the first, and sometimes only, impression of the Microsoft brand for our consumers. Channel Marketers also act as a subject matter expert for a line of business, helping to land and activate product priorities across our partner base. Channel Marketers have end-to-end responsibility for execution, including landing visual merchandising assets, digital execution and transformation on partner.com sites and demo platform sell-in.
You will also work closely with Partner Marketing Leads & Partner Activation Leads to influence conversion online & in-store through training, evangelism and direct sales motions. This role is pivotal and accountable to drive growth in revenue, profit and share for CCSM. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.
You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You’re an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.
For our regional Channel Marketer roles, you will have ownership of either the PC Aisle or Gaming categories, working with Channel Marketers at the local level to land readiness and execution with our partners based on worldwide guidance and regional priorities. These roles will drive the strategy, investment priorities, goals by account and goals by line of business through engagement with the subsidiary Channel Marketing teams, WW Consumer Channel Marketing and Category Sales. The role is accountable for driving full funnel Channel Marketing plans and leveraging regional execution structures as appropriate. This role will work closely with the Digital Lead to drive omni-channel innovation and our Partner Activation Lead to drive connected product storytelling, partner readiness & in-store/online execution.
By joining the Channel Marketing team, you’ll work closely with Category, Channel Sales & Marketing Operations to drive full-funnel marketing for an exciting product and service portfolio that only continues to grow. As part of a [larger] regional team, you’ll have the opportunity to share learnings and best practices with other markets as well as leverage the regional infrastructure for support and shared platforms.
Working closely with partners and customers, what’s powerful about this role is the ability to help our partners transform – whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities.
You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.
Drive readiness, lead execution and earn fans by leveraging Channel & Device Marketing strategies and tactics:
Strategic Business Planning:
Create short, medium and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product life cycle and are tailored to account, partner and consumer needs
Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI
Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
Deliver compelling demo experiences through our Retail Demo Experience platforms
Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
Localize global campaigns & creative to regional nuances and partner requirements
Partner Centricity & Relationship-building:
Act as a trusted advisor and thought leader to the partner marketing team building credibility and impact and influence to help land key seasonal and product priorities within their established partners.
Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
Proficient across Microsoft programs, platforms and tools
Analytics and Insights:
Analyze performance results against execution activities to identify causals, opportunities and action plans
Incorporate key insights from accounts to drive informed marketing action plans
Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
Education, Key Experiences, Skills and Knowledge:
4 Year college degree or relative work experiences
3 years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
New product launch exerience
Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (****.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.