San Jose, CA, United States
Manager, Marketing, Project Management
Nov 14, 2020
Feb 27, 2021
We are looking for a Marketing Manager to work within eBay’s North America Marketing organization to manage the flawless execution of eBay’s customer incentives. This role serves as the day-to-day contact for the incentives business unit to execute against marketing strategy. This person will work cross-functionally to develop and manage the end-to-end execution plan – including test setup, creative, quality assurance, message delivery and reporting. This person should infuse direct response marketing principles to drive meaningful outcomes, work cross-functionally to drive alignment in plans, and identify continuous areas for improvement for customer experience, business results, and operational excellence.
Manage end-to-end execution of select incentive campaigns, inclusive of:
Gathering requirements and offer strategic guidance on offer details (audience, timing, offer, experience) to business partners
Partner with planning teams to identify specifics of resource support requirements across teams, including creative, data processing, channels, incentive setup, and experience needs
Manage the end-to-end setup and reviews of campaign, including legal, ensuring the right reviews/inputs are being completed during the appropriate time in process (business unit, legal, finance, marketing, partners, etc.)
Use incentive requirements to ensure T&Cs are accurate for all campaigns, marketing assets are correct and representative of the experience, and test as expected during setup/QA
Ensure all areas of incentive campaign are ready for final approvals via tollgate/QA process
Brief Customer Service on campaigns, receive feedback for continuous improvement
Collect post-campaign insights and implement learning into future campaigns
Collaborate across teams to develop cross-campaign learning agendas and test design
Provide ongoing marketing performance updates on incentive campaigns to business partners and Marketing leadership teams, including rollup on cross-campaign trends, benchmarks, implications; partner with analyst as needed
College degree required, MBA a plus
Experience with incentives and promotions required (e.g., coupons, loyalty programs, etc.)
4 years of experience in digital marketing, with an emphasis on direct marketing or promotions/incentives execution
Customer-centric and execution-driven mindset, managing performance against established KPIs while ensuring great customer experiences and high quality in deliverables
Strong sense of ownership and accountability to drive marketing campaigns with relative autonomy and efficiency; ability to deal with ambiguity and driving clarity/action independently
Proven success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, rapidly changing, and highly competitive industry
Demonstrated Project Management experience; strong organizational skills, attention to detail, and ability to plan and prioritize
Comfortable with Excel and Google Docs (primarily Slides); strong written, verbal and communication skills
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.
Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/our-company/diversity-inclusion/.
eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org . We will make every effort to respond to your request for disability assistance as soon as possible.
For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement
Website : http://www.ebay.com