Lancaster, SC, United States
Marketing, Pr, Advertising
May 01, 2023
Senior Brand Management Associate
Humana's Marketing and Communications Organization is seeking an experienced Senior Brand Management Associate to join the Brand Management Team working remote anywhere in the US. As a part of this team, you will support Humana's Clinical Organization with their brand needs and to ensure that their programs and pilot bring the brand to life in day-to-day interactions.
As the Senior Brand Management Associate, you will collaborate with various teams across the organization to name products, teams, or features following our brand architecture and naming guidelines. This includes the Legal Team to ensure trademark protection, the Sponsorship Team to plan or execute activation as needed as well as our internal agency - the Hive - to ensure marketing materials are aligned to brand strategies.
Key Role Functions
Control expenditure within budget for brand programs
Prepare brand marketing plans and discontinuation plans to ensure that the execution is in tune with strategies and objectives
Prepare Marketing Plans
Prepare brand reporting and dashboards and monitor brand marketing plans to achieve goals
Collaborate with market research to transform brand data into a clear story of the impacts that it is having on the business and with specific member segments
Liaison for internal departments and external agencies to ensure full communication and success of brand marketing plans
Contribute to creativity of brand executions, naming and brand strategies
Constantly monitor performance of managed brands to ensure it meets organization objectives
Ensure effective administration of brands through marketing proposals, product briefs, brand plans, etc. Identify new opportunities to build and differentiate our brand and proposes initial plans to exploit these opportunities
Bachelor's Degree in Marketing, Communications or relevant field
5 years of relevant experience
Progressive experience in Marketing, Advertising, or Communications
Ability to work within and monitor budgets
Proficiency in tracking and reporting key brand metrics
Project Management experience
Proficient in all Microsoft programs
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Prior health insurance industry experience
Prior ad agency experience a plus
Prior experience with designing and arranging website content
All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.
Connectivity - Requirement Details
To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
Wireless, Wired Cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
You'll experience the following perks as a full-time Humana employee:
*Compensation and Financial Security *
- Our pay philosophy is designed to motivate and reward associates for their skills and contributions to the company. We provide options to help you plan for your future and protect your assets: Competitive base pay, Recognition pay, and a 401(k) retirement savings plan with a company match.
*Your Whole Health *
- Humana's health products and services are designed to encourage personal wellness and smart healthcare decisions for you and your family: Medical, dental, and vision benefits, Health plan incentives, Paternity leave, etc.
*Work Perks *
- Humana knows your life extends outside of work. We have many options to support your interests and needs. Some departments have the flexibility to allow associates to work from home, and we offer all associates: Paid time off, holidays, volunteer time, jury duty pay, Associate charity matching program, Discount programs with major retailers, etc.
*Grow With Us *
- Humana provides growth and career opportunities that can help you develop your skills and build your future with the organization: Internal and external learning events, Tuition assistance, Inclusion and diversity training, etc.
Social Security Task:
Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana's secure website.
Scheduled Weekly Hours
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Website : http://www.humana.com