Email Marketing Specialist

Profile

PRIMARY PURPOSE:

Join our accomplished and talented team at shoppremiumoutlets.com. We are looking for an email marketer who is passionate about data, campaign testing and building dynamic, personalized email campaigns utilizing the latest technologies available.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

Report to Manger, Data Operations

Responsible for creating emails and new email templates.

Builds automated campaigns

List segmentation and audience profiling

Marketing database hygiene and maintenance

Track and analyze all components of email campaigns within Salesforce Marketing Cloud

Perform A/B testing, derive insights from results and share recommendations

Execute campaigns within Salesforce utilizing data filters, SQL queries, data extensions, templates and automations (drips & triggers), Audience Builder and Journey Builder.

Collaborate with digital designers and digital operations to optimize campaigns

Report on campaign performance and monitor campaign issues

Execute SMS marketing campaigns

MINIMUM QUALIFICATIONS:

1-3 years of focused experience in outbound, B2C email marketing

BA or BS equivalent

Experience in HTML coding and knowledge of responsive email design

Experience within the Salesforce Marketing Cloud, focused within the email and SMS areas

Experience working within secondary SaaS email tools such as ReturnPath, Proofpoint, ClickMeter and Litmus along with analytics tools such as Google Analytics & Adobe Analytics

SPECIFIC SKILLS:

Strong collaborator; self-driven problem solver

Strong communication and time-management skills

Detail-oriented and highly organized

Excellent verbal and written communication

Keen interest in digital marketing and new technologies

Company info

GILT GROUPE, INC.
Website : http://www.gilt.com/