Senior Database Marketing Professional Remote

Profile

Job Information

Humana

Senior Database Marketing Professional (Remote)

in

Honolulu

Hawaii

Description

Responsibilities

Humana's Marketing Data and Analytics Department is looking for a Senior Database Marketing Professional to join the Marketing Data team. This team is responsible for data strategy, tracking and management of the marketing data platforms to power the execution, optimization, and analytics insights for marketing campaigns. In this role you will work across the marketing organization to ensure that campaigns are executed with proper tracking. Additionally, you will also influence process and system changes in order to enable marketing to have tracking in place for all communications and media buys.

Key Role Functions

Build strong working relationships in a matrixed environment

Use your problem-solving skills, be organized, show attention to detail and manage multiple programs

Lead associate responsible for creating call tracking codes

Use your experience with campaign measurement to design enterprise campaign metadata strategy

Translate campaign objectives and measurement strategy into segment level metadata

Design cross system process for creating campaign metadata

Design and implement governance for campaign metadata

Help marketing strategist ensure that their campaigns are implemented with proper tracking in place

Required Qualifications

Bachelor's degree in marketing, Information Technology or similar

2 years of related experience

Proficient in Microsoft Office products especially Excel and Power Point

Excellent verbal and written communication skills

Strong attention to detail and thoroughness

Ability to lead projects and an ability to support multiple priorities

Experience creating or leveraging campaign metadata

Must be passionate about contributing to an organization focused on continuously improving consumer experiences and marketing effectiveness

Preferred Qualifications

Experience with tracking marketing campaigns, online and offline

Proven experience leveraging data to determine media/communication effectiveness

Proven experience connecting data across MarTech tools

Master's degree

Prior health insurance industry experience

Data mining experience

Strong analytical skills

Covid-19 Vaccine/Testing Requirement

For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination OR

Commit to weekly testing, following all CDC protocols, OR

Provide documentation for a medical or religious exemption consideration

This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com