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Job Details

Wellness Product Marketer

Company name
Humana Inc.

Portland, ME, United States

Employment Type


Posted on
May 13, 2023

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Job Information


Wellness Product Marketer






Humana's Marketing Organization is looking for a Product Marketing Professional 2 to join the Wellness Member Marketing Team, working remotely. We are focused on the well-being of our members, empowering them to live a healthy, active, and rewarding life. In this role, you will engage members in healthy behaviors by supporting campaign development in alignment with program and campaign strategy.

Key Role Functions

Consult with business partners and develop communications solutions for our members

Oversee campaign execution including process for intake, prioritization, assignment, and execution of marketing campaigns

Collaborate with technical and project teams to deploy campaigns

Assist with end-to-end reviews and testing of digital marketing campaigns

Support standardization of tool usage and documentation for consistency, reporting, and to increase speed of execution

Provide input on communications strategies for one of the company's top business priorities: encouraging our consumers to make smart healthcare choices

Build strong working relationships with business stakeholders in a matrixed environment

Assist other members of the team to collectively achieve Wellness and Retail business goals

Manage multiple high-profile programs

To be successful in this role, you will need to be organized as well as deadline- and detail-oriented with the ability to shift focus to support evolving business priorities.

Required Qualifications

2 years of experience in marketing or a communications-related field (marketing development, project management, business strategy, etc.)

Experience working with copywriters, graphic designers, and print/email/SMS vendors

Experience creating multi-channel campaign documentation and defining business requirements

Excellent at evaluating creative and giving constructive feedback to creative team

Proficient with Microsoft Office applications, including Word, Excel and PowerPoint

Clear and concise oral and written communication skills

Preferred Qualifications

Bachelor's Degree or higher in marketing, communications, or related field

Experience in a results-oriented marketing and communications environment

Experience working in an agile team environment

Experience with email marketing software and campaign management tools like Salesforce Marketing Cloud to create customer journeys using digital automation tools

Experience in a communications team serving a highly-regulated industry (healthcare, insurance, finance, etc.)

Basic understanding/ability to read HTML/Javascript

Additional Requirements/Information

This role is 100% remote anywhere in the US and will operate on EST/CST business hours.

All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.

Connectivity - Requirement Details

To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.

Wireless, Wired Cable or DSL connection is suggested.

Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)

Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

Why Humana?

You'll experience the following perks as a full-time Humana employee:

*Compensation and Financial Security *

- Our pay philosophy is designed to motivate and reward associates for their skills and contributions to the company. We provide options to help you plan for your future and protect your assets: Competitive base pay, Recognition pay, and a 401(k) retirement savings plan with a company match.

*Your Whole Health *

- Humana's health products and services are designed to encourage personal wellness and smart healthcare decisions for you and your family: Medical, dental, and vision benefits, Health plan incentives, Paternity leave, etc.

*Work Perks *

- Humana knows your life extends outside of work. We have many options to support your interests and needs. Some departments have the flexibility to allow associates to work from home, and we offer all associates: Paid time off, holidays, volunteer time, jury duty pay, Associate charity matching program, Discount programs with major retailers, etc.

*Grow With Us *

- Humana provides growth and career opportunities that can help you develop your skills and build your future with the organization: Internal and external learning events, Tuition assistance, Inclusion and diversity training, etc.

Social Security Task


Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from with instructions to add the information into the application at Humana's secure website.

Scheduled Weekly Hours


Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

Company info

Humana Inc.
Website :

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