Web Marketing Jobs description

Web marketing executives, commonly known as Internet marketing professionals, are mainly responsible for handling all of the online marketing activities of their companies. These activities are performed to drive website traffic and convert website visitors into customers. The major responsibilities of a web marketing executive include managing online business transactions and planning and executing on site promotional activities.

The web marketing executive regularly implements effective on site marketing programs in order to meet consumer demands and business goals. He or she also consistently tracks and measures site navigation through site analytics to optimize results. Essentially, web marketing executives are responsible for online sales and website branding.

Any candidate for a web marketing executive job should be well versed in Internet marketing and should have adequate knowledge of website resources (online sites) for increasing and evaluating traffic. Web marketing executives should also have the creative skills needed to develop and implement new concepts in today's competitive environment. Additionally, web marketing professionals should demonstrate insight regarding consumers' needs and desires and possess good written and oral communication skills.

Proficiency in software programs such as Word, Excel, PowerPoint, and Outlook and knowledge of Access, Photoshop, and HTML are helpful. Web marketing executives with degrees in computer science, information technology, business information technology, or multimedia are highly desirable.

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