EmploymentScape Chief Executive Officer, Harrison Barnes discusses the importance of storytelling, its relevance to job search, and how to market yourself. In fact, if you understand its significance, you are likely to have a great deal of ease getting employed.

When employers are hiring you, they are making a purchase of sorts. The more information the employer has about you, and the more (positive) stories that are associated with your hire, the more likely he is to hire you. The more engaging the story is, the more likely people are to pass it around. Stories create a connection.

Harrison believes that the best stories typically revolve around the employee being very motivated to do a good job and continually wanting to improve in his or her employment. The person is generally portrayed as someone who works hard, has a positive attitude, is loyal, and, due to forces entirely outside his or her control, can no longer grow in his or her position or company.

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