Marketing Executive Jobs description

A marketing executive position is an entry-level or junior-level job that involves working on the various functions of a marketing department such as sales, advertising, promotion, media, product development, and market research.

The role and responsibilities of a marketing executive are based on the given organization's structure. If the organization is small, then the marketing professional has to perform multiple tasks: planning sales activities, preparing market surveys, preparing reports on competitors' strategies, assisting in promotional activities, etc. But if it's a large-scale organization with different departments, then the marketing executive may be given a single, specific job and be expected to excel in that field only.

The responsibilities of a marketing executive include achieving sales targets set by the company; building relationships with suppliers, consumers, etc.; and maintaining and updating market research reports and sales reports. Marketing executives also need to consistently follow up with sales teams, media people, and consumers. Marketing executives also assist marketing managers in planning budgets, selling products or services, and in coordinating promotional events.

Almost all organizations have a marketing department, whether they are in retailing, banking, manufacturing, IT, the healthcare industry, media, etc. Marketing executives can therefore find plenty of job opportunities in such companies.

A strong candidate must possess a bachelor's degree in business studies/administration/management, marketing, or the equivalent thereof. Experience in a related field is also helpful. Good communication skills are also desirable for the position of marketing executive or marketing coordinator.

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