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Job Details

Assistant Director of Marketing - Athletics Asst. Dir. Digital Marketing - R101428

Company name

Louisville, KY, United States

Employment Type

Manager, Marketing, Media, Education

Posted on
Apr 28, 2023



Athletics Administration/Strategy & Innovation

Location: Belknap Campus

Time Type:

Full time

Worker Type:


Job Req ID: R101428

Minimum Requirements:

Bachelor's Degree in related field and two or more years of related experience. The ability to work nights, weekends, and/or holidays.

Position Description:

The Assistant Director, Digital Marketing will be responsible for Louisville Athletics' digital marketing initiatives, including email marketing, analytics/reporting, paid advertising campaigns (display, search, social media, etc.), website advertising, and mobile app development and messaging. The ideal candidate will demonstrate a strong knowledge of customer journeys and will leverage all digital channels to optimize communication touchpoints, grow the customer base, generate new business, and enhance fan retention efforts. This position will report to the Associate AD, Strategy & Innovation.

Job Responsibilities:

  • Own and execute the comprehensive digital marketing calendar for the athletic department
  • Build customer journeys and advertising campaigns across social and digital platforms, including but not limited to, placing pixels, developing audience segments, and custom links to track all assets, with a primary focus on customer acquisition and revenue generation
  • Manage the copy writing, editing, and proofreading for ad campaigns, emails, text messages, app push notifications, and website landing pages.
  • Lead the department's email communication strategy to deliver timely, relevant, and engaging information to season ticket members, donors, and fans
  • Pull, distribute, and analyze regular digital marketing reports to identify opportunities to optimize the effectiveness of all messaging campaigns
  • Collaborate with Business Intelligence and Sales teams to maximize conversion rates to retain and grow our database
  • Create and distribute post-game and post-season surveys to collect fan feedback
  • Update select marketing and ticket sales related content on
  • Collaborate with Marketing, Creative Communications, Ticket Sales, Ticket Operations and the Cardinal Athletic Fund to ensure alignment of communication with all external units of the athletic department
Preferred Qualifications:
  • Effective interpersonal, organizational, and communication skills including written and verbal; ability to present ideas clearly and concisely
  • Be able to work home Football and Men's Basketball games, as well as Season Ticket Member events
  • Working knowledge of Google Analytics
  • Experience in digital media, interactive marketing, or creative services required
  • Experience with a large-scale email service provider required
  • Experience using content management systems (CMS)
  • Understanding of UI/UX best practices and trends
  • Experience with a coding language (HTML, CSS, JavaScript)
  • Strong understanding of SEO best practices
  • Sports or entertainment work experience preferred
The Athletic Department is committed to creating equitable and inclusive campus environments that accelerate the success of the full range of our students and employees. We believe that employees who feel valued and respected will create policies, programs, practices, research agendas, and services to effectively meet the needs and exceed the expectations of the increasingly diverse student populations we admit and hope to serve.

The Athletic Department encourages candidates to apply who have demonstrated capacity to create inclusive work environments, will work effectively on increasingly diverse teams, and will serve the increasingly diverse students we admit and want to attract.

Target Compensation Maximum:

Target Compensation Minimum:

Compensation will be commensurate to candidate experience.

Equal Employment Opportunity

The University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team at or 502.852.6258.

Assistance and Accommodations

Computers are available for application submission at the Human Resources Department located at 215 Central Avenue, Ste 205 - Louisville, Kentucky 40208.

If you require assistance or accommodation with our online application process, please contact us by email at or by phone 502-852-6258.,

Company info

University of Louisville

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