total jobs On MarketingCrossing

64,823

new jobs this week On EmploymentCrossing

505,061

total jobs on EmploymentCrossing network available to our members

4,216,876

job type count

On MarketingCrossing

How to Survive Being the New Marketing Manager

20 Views      
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Joining an office as the new marketing manager, you will find yourself caught in a virtual avalanche of work and lofty expectations. To cope, adopt a few of the tried-and-true tricks listed below.

Trick 1# Understand What is Expected of You

You may find that you have questions about your primary responsibilities. Don’t be afraid of appearing ignorant by asking questions. Remember, if you lacked the marketing skills the job demands of you, you would not have been selected as the marketing manager!



Trick 2# Understand Your New Job

Collect any and all information about the job—your new employer, the company, your department, your job, and the people. Be discreet in your investigations, however.

Trick 3# Accept Resistance to Change

As the new marketing manager, you should expect to encounter at least a few belligerent know-it-alls who have been with the company longer than you have. If you do not encounter any, you are lucky. Resistance to change is predominant in every human psyche. Thus, do not expect the team to be overtly friendly from day one. Build bridges.

Trick 4# Connect with Your Team of Sales Professionals

How does the team/department function and get results? Are goals being accomplished? Are customers’ expectations being met?

Gather the team of sales professionals and introduce yourself and your objectives. Brainstorm answers to these questions both as a team and individually. This will help you understand the entire team and its individual members’ strengths and weaknesses.

Trick 5# Create Relationships

Be open, friendly, and approachable. Never befriend only select members of the team. Doing so, even unintentionally, will injure the team’s morale and increase your chances of losing your authority.

Trick 6# Ensure Individual Development

A team is made up of various members and their individual aspirations and hopes. Together, as a team, they are a formidable force, but the need for individual progress will affect performances. The team should feel confident that the marketing manager is aware of individual growth while also helping the team’s collective performance to improve.

Trick 7# Take Stock Regularly

At the end of the first week, summarize, review, and plan ahead. Identify issues that will require your immediate attention. Repeat this exercise every week. To become a successful marketing manager, you cannot let mistakes bog you down; you must move beyond them.

Trick 8# Don’t Make Promises You Can’t Keep

As the new marketing manager, you will be judged on your ability to pitch the company’s sales figures. But be very careful what you promise. Keep expectation levels to a minimum and strive to deliver above expectations, not the other way around.

Trick 9# Lead by Example

To be an effective marketing manager, set examples for your team of sales professionals to adopt. Set objectives and standards, identify potential markets, and meet all deadlines in order to showcase your own strong commitment to achieving target goals.

Trick 10# Accomplish a Few Easy Goals

As the new marketing manager, you should accomplish a few quick, easy goals. This will not only boost your confidence levels but will also pump up the team’s confidence in your marketing abilities.
On the net:Product Manager
marketing.about.com/cs/marketingjobs/l/blproductmanagr.htm

Marketing Management
en.wikipedia.org/wiki/Marketing_management If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

Popular tags:

 expectations  tricks  employers  marketing managers  investigations  objectives  relationships  inquiries  resistance  progress


EmploymentCrossing is great because it brings all of the jobs to one site. You don't have to go all over the place to find jobs.
Kim Bennett - Iowa,
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2019 MarketingCrossing - All rights reserved. 21