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MarketingCrossing's article archives search feature allows you to search all of the marketing articles that no longer appear on the main site. You can search for a specific article by entering as much or as little information as you like. You also have the option to browse all of our archived articles below.

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What Makes a Good Brand Manager Good?

Summary: A good brand managers have an anti-gravitational ability to keep balls ...

What’s Good for My Brand Is Good for the Company!

Summary: The brand manager’s ability to step into a position of greater corpor...

Welcome Aboard the Brand Assignment Merry-go-round

Summary: Brand managers, by nature, are eager to analyze the businesses they pil...

Schizophrenia in the Brand Group: The Business Generalist vs the Promotion Specialist

Summary: The brand manager is, in my judgment, paid to be the general manager of...

We Have a Hell of a Tail Wind. Now, if We Only Knew Where We Are Going

Summary: Management is generally too busy to read creative strategies with the s...

What Do You Do At The Office, Daddy?

Summary: The brand manager is like the president of his brand in the way that he...

The Process of Marketing: In House & Out of House Jobs

What is marketing? It is often claimed that advertising, public relations, mark...

What Kind of People Work in Marketing?

The research and development department, in close contact with the marketing man...

People Working In Marketing: A Broad Overview

A Senior Brand Manager for Industrial Products Jonathan is senior brand manager ...

The Principles and Techniques of Advertising

What is advertising? All advertisements offer information, but many also encour...

The Process of Public Relations

What is Public Relation? The Institute of Public Relations provides the followi...

Five Useful Steps for Getting a Job

At the risk of sounding repetitive: it's not easy but, if you are determined, it...

Salaries and Prospects in Marketing

These vary enormously, and, inevitably during a recession, tend to depend on wha...

The Advertising Industry: Qualifications and Courses

While many people enter these professions with an unrelated degree (some of the ...

The Scottish Vocational Education Council & Business Administration

SCOTVEC, the Scottish Vocational Education Council, working in partnership with ...

The Advertising Industry: Certificate Courses after Graduation

Diploma in Marketing (Dip M) The Diploma is for people who have passed the Cert...

How to Apply for Courses and Training

Universities and Colleges Admissions Service (UCAS)...

Awards and Loans for Degree level Courses

Awards for Degree level Courses Awards for degree students are mandatory. An aw...

961 archived articles
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