advertising Article Archive

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Welcome Aboard the Brand Assignment Merry-go-round

Summary: Brand managers, by nature, are eager to analyze the businesses they pil...

Schizophrenia in the Brand Group: The Business Generalist vs the Promotion Specialist

Summary: The brand manager is, in my judgment, paid to be the general manager of...

What Kind of People Work in Marketing?

The research and development department, in close contact with the marketing man...

Salaries and Prospects in Marketing

These vary enormously, and, inevitably during a recession, tend to depend on wha...


Catalogs led the direct marketing explosion of the 1980s, and their popularity s...

Various Aspect of Marketing or Advertising Jobs

Q - What are some positive aspects of your job?...

Job Description of a Media Buyer/Analyst

Firstly, there is the buying phase. As a buyer you are responsible for placing t...

Job Description of Product Manager in Consumer Goods

The role of the product manager in consumer goods is to oversee and coordinate t...

Job Description of Account Executive Supplier

The function of an account executive in marketing research is very similar to th...

Advertising Manager - A Highly Demanding Position

Marketing is a vast field offering numerous opportunities of growth for a right ...

TV Advertising Less Effective, Finds ANA Study

About 62% of advertisers believe that television advertising is becoming less ef...

11 archived articles
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