It is vital therefore, for different agencies and the like to ensure that their websites get very high rankings. These search engines look for certain keywords in their searches and according to their indexing, they spew out the results. Thus the individual or organization should be aware of what keyword will immediately accelerate their ratings on search engines.
Thus SEO jobs are becoming not just a dynamic and creative way of marketing, but they are also proving to be the jobs that give the best returns.
What Does an SEO Job Involve?
The job profile of an SEO consultant is fairly simple. Why do people hire SEO consultants? People hire SEO Consultants because they need to ensure that their websites get enough visibility. If their websites get visibility, then they make more money. The clients of SEO consultants are owners of websites. These people want to make sure that their rankings are great when clients or potential buyers or subscribers (depending on the nature of the organization) look them up online.
Even if you hire the best SEO consultant in the business, there is no way you can ensure that your ranking will be fantastic. The reason for this is the cutthroat competition that exists in both the virtual as well as the real world. Google, for instance, will feature their own Blogs and promote Blogger before they promote a Wordpress Blog. Blogs are actually a very innovative way of acquiring visibility. Apart from that, the various ingenuous pay-per-click campaigns that are devised by websites are only to promote their own websites and to ensure that they get a decent ranking.
If one wants to become an SEO consultant, strategic research is the best option. Good communication and interpersonal skills, a basic knowledge of the workings of a search engine and the ability to put the html code in a website for its good ranking are only some of the skills that the SEO consultant cannot do without. Also, it is advisable for beginners to follow the ''trial and error'' method- they can try out different things on their own website and see what works and what doesn’t. When working for a company, they can use those methods that worked while filtering out the ones that failed to make an impact and rake in sales.
Effective linking campaigns and creative ways of doing keyword searches are also skills that an SEO consultant cannot do without. An SEO consultant often also resorts to viruses (scandalous articles, pornographic videos and other such things) just to make sure that these spread across the internet like wildfire and catches the attention of viewers/readers. Links are what search engines go by and to them individual links are not what count. What count are the one way links that refer to the site.
How do You Get Into it?
An SEO job is not like being a doctor or an architect. There are no special qualifications that one needs in order to become an SEO consultant. However, a degree might stand one in good stead if one is applying for a job as a consultant. Work Experience also counts for a lot. Many SEO jobs are online jobs, ones that you can work on from home while there are others that require you to be in an office.
What Skills do You Need to Succeed?
Success is a dicey term, but in order to succeed in this particular field, being a fantastic writer will help. There is plenty to write about and some basic computer skills and a clear understanding of the workings of the internet won’t harm you either. You need not be the best in terms of organization and analysis but if you are good at Public Relations and Marketing, then success is yours.
How Much Does it Pay?
The salary of an SEO consultant varies from company to company. Some companies pay as much as $ 20,000. Senior consultants can make as much as $ 50,000.
Some SEO companies don’t even expect full timers. They employ students, website builders, and graphic designers.
However, it is quite not a common phenomenon for companies to hire people on a long-term basis. This is largely to do with the fact that one needs a wide range of skills and also because they are constantly looking for new ideas to be implemented and so new people are always welcome. Another reason could be because many students use this as a part-time job and so this is not only a kind of experimentation for them, but also a chance to showcase their skills.
Attending courses and picking up some skills are a good option for those who want to accelerate their income. There are yet others who research online and read books written about SEO companies (basically, use the tried and tested method) and learn to work their way through.
Since this is primarily a marketing job, the size of your company, the number of years you have worked before this and your educational qualifications all count towards how much you are paid.
A lot of companies don’t believe in hiring SEO consultants. Instead, what they do is they hire an SEO company to take care of the marketing site of things and ensure that they get high listings in Search Engines. Since no one really knows what will ''click'', being an SEO Consultant can be quite a tedious job. Also these SEO companies might employ freelance writers who do tons of other things as well! So, this can be thought of as a chain reaction.
Thus, we know that being an SEO consultant means being innovative, creative and dynamic-basically, having a wide range of skills.