One of the most common ways people who lack a degree in marketing enter into the field is to segue from a non-marketing capacity into a marketing related division. The first step in this process would be to simply accept a position with a company that has a marketing department. The next step is to develop a good reputation as a solid employee in whatever capacity that you are hired. And, of course, the next step will be to seek promotions or lateral transfer into a marketing capacity. Now, some may wonder how they can do this if they lack formal training. The answer to this quandary is to seek quality marketing training.
Many companies have official marketing training programs. If the company you work for offers such a training program, it is best to apply for it. Often, companies would prefer to work with those already in their employ rather than hire from the outside. This raises the odds that they will hire the right person for the job since a current employee will have a clear track record. Also, being trained in-house further increases the odds that they will have the right employee since they are the ones that will have trained you.
Those who are unable to take part in an in-house marketing training program can always seek to enhance their education on their own through a number of informal programs. There are many online correspondent courses that can effectively deliver a quality educational platform to enhance knowledge in the field of marketing. Of course, a lot of self study can be beneficial as well. Some may wonder if there may be credibility issues centering on self study. That is, questions may arise as to whether or not someone can validate their self taught ventures. Actually, they can and it may not be as difficult as some assume.
For example, starting a blog on professional marketing or publishing a series of articles online can clearly establish your knowledge on the subject. It also makes a fine addition to a resume since it displays professional skills on your career biography. This certainly adds to the odds of success since it is a form of marketing experience that has been validated through being published. The quality of the writing also adds to the ability to establish your skills as well.
Yes, there are options available to those wishing to enter the field of marketing without a marketing degree. As with any other discipline, you can make your own way in marketing if you really try.