The next step is to impress the customer so that he/she buys your product over others. This is what marketing professionals are for. The growth opportunities in marketing are tremendous. Once you get into marketing you will get an entry level position which can help you learn the tricks of the trade. You are then promoted to a position of a responsibility where you can truly make a difference to the company.
There are various types of jobs in marketing. Your job might require you to actually sell the product. The other alternative is that you can get into the line of marketing research. This is a very important section, which has the very necessary job of taking care of the research work behind the product.
Marketing research is a collective term. It basically encompasses three things. the first of these is the collection of the data. The next includes the analysis of the data. Finally marketing research involves analyzing the benefits of the product to both the public and the company. the basic purpose of marketing research is to measure the success of a new product and to predict what will be a hit with the general public.
The top opportunities in marketing research are listed below:
First and foremost, you can get into either the consumer marketing research category or the business marketing research category. The two areas are parallel with the first related to how the product affects the public and the second measuring the effects of the product on the company.
There are big firms hiring people for market research.
You can get a job in a government agency as a marketing research professional.
You can start your own business and become an entrepreneur. This will let you carry out the market research in your own company.
There are various marketing agencies which hire out marketing research professionals to big firms.
You can also get a job in a drug company as a marketing research professional. This is quite big these days.
The cosmetic industry is in dire need of educated professionals who will carry out the marketing research of the company.
You can also get a job as a market research worker or interviewer. This puts you in the responsible position of collection of data through face to face interviews and online polls and surveys. Such employees are assets to the company as they are the final judge of the degree of success of a product.
You can bag the job of marketing research manager if you have the necessary qualifications and experience.