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Marketing article archives

MarketingCrossing's article archives search feature allows you to search all of the marketing articles that no longer appear on the main site. You can search for a specific article by entering as much or as little information as you like. You also have the option to browse all of our archived articles below.

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961 archived articles

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What Are The Functions And Responsibilities Of A PR Practitioner?

First, you sit down and do a public relations plan for what you want to achieve,...

What Are the Key Skills Necessary to Be Successful In Public Relations

I think that writing and oral skills are essential. You also have to have an und...

Job Description of Public Relations

Q - How did you get into this field?...

Job Description of Project Manager Supplier

In the introduction, the three major components of a marketing research study we...

A Tete-E-Tete with a Project Manager Supplier

Q - How did you get into marketing research?...

Job Description of Account Executive Supplier

The function of an account executive in marketing research is very similar to th...

Major Areas of Sales Research

One major area concerns the field supervisor, who sets up the study with the loc...

Responsibilities and Functions of an In-House Project Director or Market Researcher

Q - What are your responsibilities and functions?...

Typical Career Path of Project Director

Q - What is a typical career path?...

Job Description of a Marketing Research Specialist in Advertising Agency

POSITION REQUIREMENTS To join the staff of an advertising agency's research d...

An Interview with a Project Manager Supplier

Q - What do you see as some of the positive aspects of your job?...

All that You Wanted To Know about the Job Profile of a Product Manager of Consumer Goods

Although a bachelor's degree is essential for the product manager, consumer good...

Everything You Wanted To Know about Research Firms

Q - What is the structure of a research firm?...

Is The Job of an Account Executive Stressful?

It is as stressful as you let it be for you. I could be running around like a ne...

Job Description of Project Director, In-House

The common condition for employment in the marketing department of a user firm (...

Few Questions and Their Answers on the Job Profile of a Media Buyer/Analyst

Q - How many hours a week do you spend?...

Tete-E-Tete with a Project Director, In-House

How did you get into this field?...

All That You Need In Order To Become a Copywriter

You have to exhibit the ability to think on your feet, to answer questions, and ...

An In-House Project Director Inform You about His Job

As a supplier you talk to your clients, but you don't really know the whole stor...

The Role of an Art Director

Q - How is your agency structured?...

961 archived articles

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