Marketing article archives

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961 archived articles
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Is Google Sick Due to Less Ad Clicks?

comScore’s latest numbers suggested a rapid slump in the frequency of clicks t...

Wal-Mart Launches Clean Green Project

Wal-Mart Stores Inc. and the Cleantech Group have announced the launch of a web-...

EA Wants to Play, but Take-Two Isn’t Interested

Electronic Arts Inc.’s (EA) $26 per share cash buyout offer has been rebuffed ...

Adobe AIR Merges Online and Offline Worlds

Adobe has developed Adobe Integrated Runtime (AIR 1.0), a free application which...

Did the Clipped Oscars Click?

The 80th Annual Academy Awards, televised live on ABC amidst the hype and hoopla...

Marketing: Treat Your Sales Staff Like Customers

In many organizations, people claim that marketing and sales are ''joined at the...

The User Experience Analyst: Enhancing User Experience

User experience has proved to be a more important business driver in organizatio...

Hasbro . . . The Movie?

Confession: as a kid growing up in the late 80s and early 90s, I spent virtually...

Solar Energy and Marketing

With all the recent talk of global warming, companies that deal with technology ...

Free Trade: Is It Desirable?

Many Americans have started questioning the wisdom of free-trade accords at a ti...

John Rosen: Co-Author of <em>Stopwatch Marketing</em> and Executive Director at MCAworks

Thomas Edison once said, ''There is time for everything.'' In today's busy and ...

Microsoft to Leak Software Secret Sauce Recipe

Microsoft has announced plans to release 30,000 pages of licensed technical docu...

Variety, Publishers Weekly for Sale!

Anglo-Dutch company Reed Elsevier said it would sell off a number of its trade m...

Home, Sweet Home: AOL Launches AOL Home

AOL, along with content partners Hearst Magazines Digital Media, CondeNast websi...

TV Advertising Less Effective, Finds ANA Study

About 62% of advertisers believe that television advertising is becoming less ef...

Unlimited Calling for $99.99 a Month! The Price War Ensues

Verizon Wireless announced a flat-rate subscription plan charging $99.99 per mon...

Post-Strike, Networks Announce Program Schedules

TV networks are shuffling back from a three-month break due to the writers’ st...

comScore, Media Networks Reveal Huge Differences in Online Viewing

A new study about online video viewing has revealed mind-boggling differences in...

Students to Get Development Tools from Microsoft

Microsoft has initiated a program for distributing free development tools for st...

Wal-Mart: Sony In, Toshiba Out

Mega-retailer Wal-Mart has announced that it will no longer stock players and di...

961 archived articles
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