Dan Pritchett: Director of Marketing, Logos Research Systems, Inc.
By Anique Gonzalez
It is only fitting that the director of marketing for a technology company express his opinion on the necessity of technology in today's business world. Dan Pritchett of Logos Research Systems, Inc. understands that in order to fight successfully for market share in this day and age, a marketer's most important weapons are innovation and the Internet.
Act Now! Activate a FREE three days trial to MarketingCrossing.com, because you know how important it is to know about all the jobs.
âStart your own entrepreneurial business on the web. You need web skills in todayâs job market,â Pritchett said.
Pritchett attended Rutgers, The State University of New Jersey, where he obtained his degree in business administration with an emphasis in marketing. After graduating, he began working for the company, Logos Research Systems, Inc., that his father, brother, and a family friend founded in 1992.
Although he initially began in a different capacity, working in operations and accounting, Pritchett soon took over as director of marketing. Pritchett explained that his initial interest in marketing “...was nothing more than the interest in communicating with as many people as possible and getting them to do what I wanted them to do. There’s a pleasure in seeing the fruit of your work come back to you in sales.”
Logos Research Systems sells bible software, though Pritchett is quick to point out that they are a technology company, as two of the company’s founders are former Microsoft employees. Accordingly, technology is a pervasive theme in everything that they do, including marketing.
According to Pritchett, technology, and the Internet in particular, has revolutionized the field. “It’s just a fascinating place for marketers to be reinvigorated, to develop new ideas and ways of working. I think marketers really have to pay attention to what the consumer wants because the Internet has given people the flexibility to really pick and choose their media.”
Consequently, Pritchett noted, “Getting people to pay attention to your particular message is a challenge these days.” This means that in order to be noticed, marketers must constantly think of innovative ways in which to connect with consumers. One recent demonstration of how this can be achieved is a campaign that Pritchett developed for the 2006 Christmas season.
Logos compiled a collection of 300 titles and put them on three CDs for a limited-time Christmas special. However, instead of including the information about the special in the HTML company newswire as the company typically does with other specials, Pritchett himself sent a plain-text message announcing the offer.
Q. What do you like to do in your free time? A. Ping-pong; I love ping-pong. I do ATVs, whitewater rafting, bungee jumping, but I don't do that enough. I like that kind of stuff; I like the extreme-sport-type stuff.
Q. What is your favorite movie? A. Well, aside from the language, I'd say Glengarry Glen Ross because it was such an interesting snapshot of a sales and marketing experience.
Q. What is your favorite TV show? A. I'm gonna go with the Philadelphia Flyers' hockey games.
Q. What was the last CD that you listened to? A. Kutless's Hearts of the Innocent.
Q. If you had an extra hour in the day, what would you spend it doing? A. Becoming a better human being.
In the message, he explained that this was absolutely an once-in-a-lifetime offer and that after December 31, all excess merchandise would be destroyed. In the message, he simply stated that he did not want any customer to miss the amazing opportunity simply because the HTML newswire would not be ready in time to notify them.
Without including the titles or the price in the email, the company was able to generate more than $1 million in sales, in less than one month, solely as a result of that promotion. “That lit fires that you would never believe. That preplanned obsolescence that guaranteed scarcity made people jump through hoops. We did about half of our business off of the plain-text email without even saying what the product was,” Pritchett explained. In fact, the campaign was such a success that the company earned a MarketingSherpa 2007 Email Marketing Award for Best Promotional Blast.
As a result of technology, Pritchett was able not only to develop an inventive promotion but also, quickly and easily, to determine its level of success. This is an example of what Pritchett views as marketers’ increased levels of accountability. Because what does and does not work can be determined almost instantly and because measuring ROI is also much simpler than it has ever been, marketers must now prove to management that they are allocating funds appropriately. More importantly, they must demonstrate that the dollars that are going out are coming back in the form of sales.
Pritchett believes in the importance of technology and the Internet to such an extent that he even looks for individuals with similar enthusiasm about these areas when hiring employees. “I think one of the best things that marketers can do, not only to get noticed by prospective employers but also to hone their own skills, is to create their own businesses selling something. It is one of the things that I look for when I’m trying to hire people in marketing. I want to see that they are entrepreneurial enough, or interested enough in the web, or interested enough in marketing to try to add another stream of income to their own lives and also to have an outlet for their creativity in marketing.”
This not only shows one’s familiarity with and dedication to the field but also demonstrates ability and willingness to evolve as a marketer. Running a web-based company, for example, allows one to try things that may not be in line with his or her present company’s image and that would not be possible to try otherwise.
Pritchett has done this himself and believes that any other serious marketer should do the same; especially because it sets potential candidates apart from one another when applying for new positions. “Start your own entrepreneurial business on the web. You need web skills in today’s job market. You’ve got to have the web skills, and the best way to learn those web skills is to have your own business to figure it out.”
And, he quipped, “Who knows? If it takes off and you get really good at it, you might withdraw your name from the job opening and start hiring your own people.”
MarketingCrossing Fact #60: With the most comprehensive collection of job listings, MarketingCrossing may be moments away from finding you your dream job.
Rebecca , Houston, TX
I liked all of the content. Also, there is a lot of helpful information and articles on this website.
Joe , Laguna Beach, CA
EmploymentCrossing is a very useful site. I will definitely use the site again should I need to find another job. The features of the site, such as the searches and email alerts, work very well. Fortunately, I found a job! Thank you EmploymentCrossing!
Jeramie , Snohomish, WA
The website was great. I found a new job in no time.
Janet , Portland, OR
This online job board makes looking for a job practically effortless. There is a large variety of jobs available in my area. This website is well worth every penny of the membership fee.
Archer , Rancho Santa Margarita, CA
The only reason I cancelled my membership was because I found a full-time position. I did not see the job posting on any other job board. I would definitely utilize this service again.
To compare MarketingCrossing with other job sites
Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly
Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once.
You are focused on living in the present and not the future: Do not wait for the ideal marketing jobs to come to you; instead, find them right now. Observe, be practical, take action and get results today.
Director of Web Marketing United States-ME-Waterville
Thomas College is seeking a Director of Web Marketing to improve the overall impact and effectiveness of the College's web marketing strategy with ...
Even with the economic recession, one should never stop trying to find a decent employment and stay on it. However challenging it can be, there will always be ways to get a job in whatever industry or set of skills one has. This holds true for any kind of job, and this certainly holds true when one is trying to search marketing job in these trying ...
See Every Marketing Job We Can Find on the Internet!
Unlike other sites, MarketingCrossing works for you and does not charge employers to post jobs and actually goes out and researches jobs for you. The jobs you see are the jobs we find for you and not the ones employers are paying us to post.
Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly
Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once.
See all the jobs in your profession on the Internet in one place. Your powers of observation and people skills will all pay off when you can view:
Marketing jobs from every company employer career webpage we can find.
Marketing jobs from every professional marketing firm career page we can find.
Marketing jobs from every job board we can find.
Marketing jobs from every newspaper classified ad we can find.
Marketing jobs from every specialized marketing publication we can find.
Marketing jobs from every federal, state and local government career page we can find.
Marketing jobs from every public interest, nonprofit and other career page we can find.
Tell us where to send your access instructions:
Today at MarketingCrossing
2,225 - Jobs found in last 24 Hours13,644 - Jobs found in last 7 Days42,003 - Total Jobs Found
Your privacy is guaranteed. We will never give out, lease, or sell your personal information.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists and not charge employers to post jobs on its site.
MarketingCrossing uses sophisticated technology and manual work to comb employer websites and other job boards for jobs and bring them all to its site.
