Date: 01-15-2008
Procter & Gamble (P&G) has teamed with Warner Music Group to promote its Swiffer brand through a video contest on YouTube. The consumer-generated video competition, "Break Up With Your Old Cleaning Ways and Show Us Your Moves with a Swiffer," will run through January and offers $15,000 as a grand prize. The contest encourages consumers to submit a one-minute (or less) homemade music video on YouTube that shows how they broke up with their old cleaning methods and now use Swiffer to clean. Each video must include one of 15 "break up" songs provided by Warner Music Group. The winners will be announced February 20.
