Date: 01-31-2008
Microsoft Corp. has inked a deal with News Corp.’s Wall Street Journal Digital Network to exclusively provide contextual and paid search ads on sites including The Wall Street Journal Online, Barrons.com, MarketWatch.com, and AllThingsD.com, among others. The move is expected bring an additional 20 million unique visitors to Microsoft's ad network. Microsoft will start providing its contextual ads on Dow Jones sites in February. “This deal is a significant win for Microsoft for two key reasons,” said Brian McAndrews, senior vice president of Microsoft. “First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners. Second, this deal is a strong indicator that we’re gaining significant traction with our advertising platform.”
