Imperia Entertainment hires Murray Weissman & Associates
Imperia Entertainment has joined hands with public relations and integrated marketing agency Murray Weissman & Associates in a bid to endorse its corporate image and to market and publicize its films Say it in Russian and Never Submit. Commenting on the collaboration, Kenneth Eade, company chairman said, "We are enthusiastic about the Weissman firm and feel that they will help us take the company and our films to the next level." Imperia Entertainment, Inc., does film production and distribution. Murray Weissman & Associates conducted the publicity campaigns for 28 films screened at The Academy Awards.
Hip Cricket to provide services to radio groups
In an effort to boost the returns of several major broadcast radio groups, Hip Cricket Inc., a mobile marketing company, is all set to offer interactive marketing solutions to the groups. The broadcast companies and groups, running 43 radio stations in the top 50 United States radio markets, will make use of HipCricket's marketing solutions in an attempt to provide their advertisers with a higher level of connectivity with their audience via opt-in mobile text-message promotions. The groups include Hubbard Radio, Sandusky Radio Seattle, Triad Broadcasting Company, Press Communications, Perry Broadcasting Inc., and South Central Radio Group. According to Ivan Braiker, CEO of HipCricket, the radio groups are all geared up to sign with HipCricket for three reasons: support, results, and revenue. The groups will also profit from winning campaigns designed by HipCricket, and with the use of HipCricket's technology, the groups can achieve the target-specific results of its advertisers.
J. C. Penney rolls out back-to-school marketing campaign
J. C. Penney Company, Inc., has rolled out a new back-to-school marketing campaign to help kids discover and experiment with J.C. Penney's range of fashion options. The campaign urges kids to "mix it up" and create looks of their own. Print, broadcast, mobile, guerrilla, and online components, along with digital-marketing channels, promotions, and key sponsorships have been added to strengthen J. C. Penny's relationship with its target group. Designed by Saatchi & Saatchi New York, J.C. Penney's sitelet, www.jcp.com/mixitup, has posted all aspects of the company's back-to-school campaign from fashion tips, style ideas, and inspiration, to the opportunity to shop for this year's back-to-school fashions. The store is also coming up with in-house promotion activities to promote the campaign. J.C. Penney operates 1,040 department stores throughout the United States and Puerto Rico.
