Aaron Goldberg appointed VP of Ziff Davis Enterprise Custom Solutions
Aaron Goldberg, a marketing strategy analyst in the information technology industry, will join Ziff Davis Enterprise Custom Solutions as its full-time vice president-market expert. Goldberg specializes in market research and in devising marketing strategies to help technology companies speed up their sales cycles. Goldberg offers specialized consulting services on market, competition, solutions, and value propositions. He served Ziff Davis Media for 15 years as a market expert prior to the company’s sale and transition from Ziff Davis Media to a standalone entity. In his position at Ziff Davis Enterprise, Mr. Goldberg will continue offering his consulting services to technology companies on competitive issues, market conditions, and customer trends in order to increase companies’ gains from their marketing programs.
WSI opens new office in Indianapolis
WSI, the world’s largest Internet marketing consultant network, has opened a new office in Indianapolis, Indiana. Owned and operated by Internet consultant Roger Smith, the company will offer specialized Internet solutions to local companies in the greater Indianapolis area and across Indiana. WSI business solutions will assist companies with enhancing their clients’ Internet presences and Internet marketing. Some of the solutions developed include search engine optimization, e-learning solutions, website design and development, Internet marketing strategies, e-commerce solutions, web conferencing, and consent email marketing solutions. The solutions are developed to improve operations, increase revenues, and decrease costs.
Omniture launches new webinar
In a move to assist its customers with managing and enhancing online, offline, and multi-channel business initiatives, Omniture has launched a new webinar as part of its “Marketing Experts On- Demand” series entitled “Seven Advanced Steps to Effective Search Engine Marketing.” The new webinar will help participants increase leads, customers, and sales. Additionally, the webinar will focus on providing tips for improving cost efficiency and enhancing online brands. The seven steps to effective search engine marketing, as outlined by the on-demand webinar, include information on how to refine keyword bids, optimize ad copy, target ideal positions, use specialized matching options, select the right keywords, leverage contextual campaigns, and monitor click fraud. Omniture, Inc. is a provider of online business optimization software which is available through an on-demand subscription service.
