Date: 12-12-2007
Microsoft Corp. has partnered with CNBC to become the exclusive third-party provider of display and contextual advertising for CNBC.com, which has more than 2.6 million unique monthly visitors. Contextual advertising delivered by Microsoft is expected to go live later this month on the CNBC.com site, while display advertising will begin in March 2008. Microsoft plans to enable anonymous aggregation of user behavior to better target advertising in the future. According to Jon Tinter, general manager at Microsoft, the company plans to offer advertisers the option to buy ads on CNBC.com together with ads on MSN Money, Microsoft's financial website. Microsoft reported $487 million in advertising revenue in its most recent quarter.
