Two Separate Surveys Reveal Strong Pre-Christmas Shopping
Procrastinating consumers and deal-seekers leads provided boost for retailers and e-tailers toward the weekend as they rushed to various locations looking for last minute sales before the Christmas holiday. According to a survey by comScore, Inc., last week's online sales grew 25% over the comparable period last year. The first 51 days of the holiday season (November 1 to December 21) reported $26.3 billion as online sales, an increase of 19% from same period last year. The survey identified Green Monday (second Monday in December) as the heaviest online spending day of 2007 reporting $881 million spent on holiday shopping. In another finding by ShopperTrak RCT Corporation's National Retail Sales Estimate (NRSE), retail sales over the last weekend before Christmas — December 21 to December 23 — rose 18.7% compared with the corresponding period last year. Super Saturday (December 22) led the way with $9.36 billion spent, representing a 7.6% rise over 2006.