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McDonald's USA Names New CMO

Date: 12-3-2007



McDonald's USA has promoted Neil Golden to the post of senior vice president and chief marketing officer of McDonald's USA, effective April 1, 2008. Serving the company for 18 years, Golden succeeds William Lamar, who is retiring. In his new role, Golden will look after all aspects of national marketing for McDonald's USA. Golden began his career with McDonald's USA in 1989 as a regional marketing supervisor for the Indianapolis region. Most recently, Golden served as vice president of marketing, McDonald's USA.
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