Google Inc. might sell space to newspapers in UK. According to a Times of London report, the company's print ads auction system is into talks with British newspaper publishers. The company began selling print advertisements for newspapers in the U.S in 2007.
Customers of the service would be able to choose a newspaper online through Google and place a bid for advertising space. Newspaper publishers will decide on whether to accept the offer. The bids would be page-wise, on a daily basis, and Google would receive a percentage of publishers' profits. Google's advertising revenue in the U.K. increased about 40%, the equivalent of nearly $2.48 billion in 2007.