Marketers have always considered women as a channel to reach the rest of the family through their purchases. It's time they give men a chance!
According to Packaged Facts "U.S. Men's Market" report, many men, especially those under the age of 35, fall in the category of serious shoppers. Those in the range of 18 to 35 are more likely to try new styles, new electronic equipment, and new health food. The same category enjoys window shopping, watches for special offers, and shops for bargains. Men in the age group of 35 to 59 are much more likely to shop at home furnishings and home improvement stores.
Not only that, men proved to be the better Black Friday customer this year. According to the National Retail Federation's 2007 Black Friday Weekend Survey, conducted by BIGresearch, men outspent women $393.63 to $303.95.
The U.S. Men's Market also reported that men generate about 62% of total personal income and will earn an additional 19% of the aggregate adult income by 2012, reaching $6 trillion. It also provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men aged 18 years and older in America.