total jobs On MarketingCrossing

64,823

new jobs this week On EmploymentCrossing

674

total jobs on EmploymentCrossing network available to our members

1,478,465

job type count

On MarketingCrossing

What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Shopping and Men Don't Mix

Date: 11-27-2007



Marketers have always considered women as a channel to reach the rest of the family through their purchases. It's time they give men a chance!

According to Packaged Facts "U.S. Men's Market" report, many men, especially those under the age of 35, fall in the category of serious shoppers. Those in the range of 18 to 35 are more likely to try new styles, new electronic equipment, and new health food. The same category enjoys window shopping, watches for special offers, and shops for bargains. Men in the age group of 35 to 59 are much more likely to shop at home furnishings and home improvement stores.

Not only that, men proved to be the better Black Friday customer this year. According to the National Retail Federation's 2007 Black Friday Weekend Survey, conducted by BIGresearch, men outspent women $393.63 to $303.95.

The U.S. Men's Market also reported that men generate about 62% of total personal income and will earn an additional 19% of the aggregate adult income by 2012, reaching $6 trillion. It also provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men aged 18 years and older in America.
If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

Popular tags:

 retailers  Black Friday  new styles  consumers  customers  behaviors  America  channels


I was facing the seven-year itch at my previous workplace. Thanks to EmploymentCrossing, I'm committed to a fantastic sales job in downtown Manhattan.
Joseph L - New York, NY
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 21