Date: 01-23-2008
The Hallmark Channel teamed with mobile entertainment community Limbo last week to launch its first interactive mobile campaign. As a part of the network’s strategy to support all of its original movies on multiple platforms, the campaign promoted the premiere of The Good Witch. The campaign uses on-air spots to get users to log onto the site and play “Limbo Unique.” The game runs from January 17 to February 4 and can be played via cell phone or online. Those entrants with the lowest unique number will win $2,000 and a portrait of the “Grey Lady,” a painting from the set of The Good Witch. “Through this partnership, Hallmark Channel can immediately tap into the world’s largest mobile entertainment community to engage consumers in more personal relationships via their cell phones,” said Jonathon Linner, CEO and co-founder of Limbo.
