Date: 02-11-2008
Leading digital online publishing company Zinio has named Jeanniey Mullen as its new global executive vice president and chief marketing officer. Mullen was previously the executive director of OgilvyOne Worldwide's global email and digital dialogue practice. She will continue in her role as the chairwoman of the EEC (Email Experience Council), the Direct Marketing Association's email marketing arm, and is scheduled to begin work at Zinio on February 18. In addition to her involvement in the EEC, Mullen is a columnist, an industry event advisor, and a frequent speaker for ClickZ. She has published several white papers and best practice guides and is a prominent authority on email marketing.
