Date: 02-18-2008
Four major media companies have combined forces in a joint venture called quadrantONE, a new online network to attract premium advertisers and capture new sales through the advertising space. The high-profile investors in the company include Tribune Co., Gannett Co. Inc., Hearst Corporation, and the New York Times Co., the parent company of the Boston Globe. In total, quadrantONE will be able to reach 50 million unique visitors every month, according to Nielsen Online Data. ''Each participating company has agreed to dedicate advertising inventory to quadrantONE, so the network can offer customized online campaigns on a highly competitive basis,'' says Dana Hayes, quadrantONE's interim chief executive.
