Date: 03-06-2008
Optimedia International U.S. Inc. has released its inaugural 2007 Content Power Ratings report, a new ratings system based on a television show's true market value across traditional and digital media. The data for the report was collected through primary research by the company itself along with inputs from Nielsen's NTI database, comScore's Media Metrix, E-Poll's FastTrack, Keller Fay Group's TalkTrack, and Factiva. The quarterly report, which provides an independent assessment of a show's true commercial value and footprint, uses four criteria for its judgments: overall audience size, overall audience appeal, PR mentions and word-of-mouth buzz, and streaming. The age-old yardstick of TV ratings by Nielsen seems to have competition here from Optimedia.
