Date: 04-01-2008
Yahoo! Inc. has launched a new website for women called Shine, which will focus on women’s daily lives. The site reportedly contains nine categories, including fashion, beauty, entertainment, and parenting. Brandon Holley, who earlier worked for Elle Girl and Jane magazines, is the editor-in-chief of Shine, handling a team of eight editors. She says, “Shine is going to be a magnet for women looking to come to one place to get the best information built for women.” The site is aimed at targeting roughly 40 million women from the ages of 25 to 54. Shine will also be featuring syndicated material from Hearst Corp and Conde Nast, and will be integrating Yahoo’s other services gradually within the site. The site is available at http://shine.yahoo.com.
