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Brand Yourself Right!

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Creating your career brand is a must if you want to avoid getting commoditized in the job market today. Career branding compels potential employers to hire you because it allows them to more easily see the benefits you can bring to their organizations. Climb the professional ladder more rapidly by simply positioning yourself right in the crowd!

Marketing professionals have a wide range of exciting career options available these days, including ecommerce marketing jobs, fashion marketing jobs, mortgage marketing jobs, and food sales marketing management jobs. That said, even as the variety of marketing job fields increases, competition catches up quickly in any professional field.

We know our profession has huge potential in the job market. Yet we find it hard to make a job switch. Why is that? Because marketing is no longer restricted to our profession. We need to apply the marketing lessons we’ve learned to our careers, too, in order to set ourselves apart from the crowd and grab the jobs we want!

The power of career branding can help us showcase our talents, skills, and the years of investment that we have put into our careers to potential employers. Self-branding helps us create an image that tells them that we are better than other contenders for the same job. It gives potential employers some reassurance that we can bring much more to their organizations than others can bring.

Why should one make the effort of branding oneself even when one already has a secure job? Because successful career branding:
  • brings better job opportunities in less time.
  • helps us analyze the weak points in our career profiles so that we can improve on them.
  • highlights our expertise and creates a positive image.
  • helps us stand out from the competition.
  • compels potential employers to desire our services.
We never know when we will become dissatisfied with our current job and find ourselves back on the job market, looking for another position. Projecting ourselves as attractive candidates will certainly enhance our market worth.

Ways to Strengthen Your Career Brand
  • Face reality. Turn any weaknesses into advantages.
While creating your career brand, you need to identify your strengths before promoting them. This exercise also gives you an opportunity to identify the areas in which you are lacking. Research your industry and the job market to locate skills that are being sought by top employers. If those skills are missing from your resume, start working towards including them by enrolling in professional courses or learning them on the job.
  • Learn to earn.
Continuous learning never hurt anyone. Upgrade your skill set through additional training, education, and certifications to enhance your career brand.
  • Increase your online presence.
Did you know that employers do the first level of screening by simply googling your name? Yes, online career branding is no longer an option for successful professionals — it’s a necessity. The Internet is the easiest and quickest source of information on just about anything or anyone. Create an online portfolio, preferably through a personal website, or create or contribute on a quality blog. Social networking sites like LinkedIn and ZoomInfo are great ways to promote your professional success and your career brand.
  • Tell employers about what you have that others don’t.
Establish yourself as an authority in your field by contributing articles on your industry, addressing conferences and meetings, or by getting your ideas and thoughts quoted in publications. Make sure all of this is included in your personal website when you create one!


Creating your career brand does not stop here. You need to continuously strengthen and protect your brand so that others do not displace you from where you stand on the professional ladder. Position yourself as a trusted professional and an expert, and you just may find yourself flooded with job opportunities.
On the net:Building Your Brand: Tactics for Successful Career Branding

Things You Must Know About Communicating Your Career Brand

Personal Branding Tips from the Hidden Vault If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

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 careers  professions  investments  fashions  management  lessons  industry  social networking sites  potential  job market

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